跨境电商实务英语（含活页册）（双色）（含微课）
￥49.80定价
作者： 刘璇，尹晓霞
出版时间：2020-10
出版社：上海交通大学出版社
- 上海交通大学出版社
- 9787313237682
- 1版
- 365757
- 68253252-8
- 2020-10
- 管理学
- 工商管理
- 电子商务类
- 中职 五年制高职 本科 高职 高职本科（应用型本科）
内容简介
本书以跨境电商实际任务为导向，以跨境电商平台工作流程为主线，设计了8个项目：跨境电商平台介绍、产品上架、市场开发、售前沟通、售中沟通、支付、物流和售后沟通，旨在帮助学生熟悉跨境电商业务的各个环节，并掌握相关的操作技能和语言表达技能。此外，本书还配有活页册，旨在从语言表达和技能操作2个方面帮助学生加强和巩固教材所学。
本书集语言学习与练习为一体，具有很强的实用性，可作为电子商务、商务英语、国际贸易等专业相关课程的教材，也可供从事跨境电商相关工作的人和其他有意向学习跨境电商专业英语的人参考使用。
本书集语言学习与练习为一体，具有很强的实用性，可作为电子商务、商务英语、国际贸易等专业相关课程的教材，也可供从事跨境电商相关工作的人和其他有意向学习跨境电商专业英语的人参考使用。
目录
Project 1 Introduction to Platforms
Task 1 Platform Information
Task 2 Registration & Shop Setting
Project 2 Product Listing
Task 1 Product Selection
Task 2 Product Description
Project 3 Marketing Development
Task 1 Developing New Customers
Task 2 Launching a Promotion
Project 4 Pre-sales Communication
Task 1 Replying to Inquiries
Task 2 Price Negotiation
Project 5 Making Deal Communication
Task 1 Convincing an Order
Task 2 Following an Order
Project 6 Making Payment Communication
Task 1 Confirming Payment Methods
Task 2 Discussing Refund Conditions
Project 7 Managing Shipments
Task 1 Discussing Packaging
Task 2 Discussing Delivery
Project 8 After-sales Communication
Task 1 Settling Disputes and Complaints
Task 2 Dealing with Customer Feedback
Appendices
Appendix 1 Examples for Email Writing
Appendix 2 Examples for Store Descriptions
Appendix 3 Examples for Product Descriptions
Appendix 4 Product Categories
《跨境电商实务英语》活页册
Project 1 Introduction to Platforms
Project 2 Product Listing
Project 3 Marketing Development
Project 4 Pre-sales Communication
Project 5 Making Deal Communication
Project 6 Making Payment Communication
Project 7 Managing Shipments
Project 8 After-sales Communication
Task 1 Platform Information
Task 2 Registration & Shop Setting
Project 2 Product Listing
Task 1 Product Selection
Task 2 Product Description
Project 3 Marketing Development
Task 1 Developing New Customers
Task 2 Launching a Promotion
Project 4 Pre-sales Communication
Task 1 Replying to Inquiries
Task 2 Price Negotiation
Project 5 Making Deal Communication
Task 1 Convincing an Order
Task 2 Following an Order
Project 6 Making Payment Communication
Task 1 Confirming Payment Methods
Task 2 Discussing Refund Conditions
Project 7 Managing Shipments
Task 1 Discussing Packaging
Task 2 Discussing Delivery
Project 8 After-sales Communication
Task 1 Settling Disputes and Complaints
Task 2 Dealing with Customer Feedback
Appendices
Appendix 1 Examples for Email Writing
Appendix 2 Examples for Store Descriptions
Appendix 3 Examples for Product Descriptions
Appendix 4 Product Categories
《跨境电商实务英语》活页册
Project 1 Introduction to Platforms
Project 2 Product Listing
Project 3 Marketing Development
Project 4 Pre-sales Communication
Project 5 Making Deal Communication
Project 6 Making Payment Communication
Project 7 Managing Shipments
Project 8 After-sales Communication
