第1 章 特许经营基础知识··································································································1__eol__1.1 特许经营的概念和分类···························································································3__eol__1.1.1 特许经营的定义································································································3__eol__1.1.2 特许经营的本质································································································5__eol__1.1.3 特许经营的分类································································································7__eol__1.2 特许经营模式辨析···································································································8__eol__1.2.1 特许经营与其他连锁模式···················································································9__eol__1.2.2 特许经营与其他分销模式·················································································11__eol__1.2.3 特许经营与其他授权模式·················································································12__eol__1.3 特许经营的优势与劣势·························································································13__eol__1.3.1 特许经营的优势······························································································13__eol__1.3.2 特许经营的劣势······························································································15__eol__1.4 特许经营的发展状况·····························································································16__eol__1.4.1 特许经营起源及其在全球的发展·······································································16__eol__1.4.2 特许经营在我国的发展前景·············································································17__eol__第2 章 特许经营企业战略规划·························································································21__eol__2.1 特许经营可行性分析·····························································································22__eol__2.1.1 特许经营可行性分析的意义·············································································22__eol__2.1.2 特许经营可行性分析的内容·············································································23__eol__2.1.3 特许经营可行性分析的常用方法·······································································27__eol__2.1.4 特许经营可行性分析报告的撰写·······································································32__eol__2.2 特许经营战略规划·································································································35__eol__2.2.1 特许经营战略规划概述····················································································36__eol__2.2.2 特许经营战略目标规划····················································································36__eol__2.2.3 特许经营发展市场选择····················································································38__eol__2.2.4 特许经营授权模式选择····················································································39__eol__2.2.5 特许经营战略支撑体系····················································································40__eol__第3 章 特许经营总部组织建设·························································································43__eol__3.1 特许经营体系结构与总部定位··············································································45__eol__3.1.1 特许经营体系的整体结构·················································································45__eol__3.1.2 特许经营总部的角色定位·················································································46__eol__3.1.3 特许经营总部的支持职能·················································································47__eol__3.2 特许经营组织结构设计·························································································49__eol__3.2.1 特许经营企业的特点与组织结构设计原则·························································49__eol__3.2.2 特许经营总部组织结构设计·············································································50__eol__3.2.3 特许经营总部的部门职能·················································································52__eol__3.3 特许经营总部流程与制度建设·············································