会展情景英语
￥33.00定价
作者： 李世平，张贝尔
出版时间：2014-07
出版社：东北师范大学出版社
“十二五”职业教育国家规划教材
- 东北师范大学出版社
- 9787560296289
- 2-8
- 254822
- 2014-07
内容简介
本教材共分 18 个单元，涵盖了会展产业介绍、展会策划、展会
营销、展会邀请、参加展会、展台设计与装饰、接待客户、销售演示、
商务谈判、签订合同、跟进业务、会议预订、会议准备、开幕式和闭
幕式、会议接待与登记、会议设备以及会后观光等内容。每个单元均
包括学习目标、知识链接、热身活动、情景会话、行业贴士、常用句
式、实用练习以及补充阅读等部分。
营销、展会邀请、参加展会、展台设计与装饰、接待客户、销售演示、
商务谈判、签订合同、跟进业务、会议预订、会议准备、开幕式和闭
幕式、会议接待与登记、会议设备以及会后观光等内容。每个单元均
包括学习目标、知识链接、热身活动、情景会话、行业贴士、常用句
式、实用练习以及补充阅读等部分。
目录
Module One Services Before Exhibitions
Unit1 Introducing Convention & Exhibition Industry会展产业介绍
Unit2 Exhibition Planning展会策划
Unit3 Exhibition marketing展会营销
Unit 4 Exhibition Invitation 展会邀请
Unit 5 Attending the Exhibition参加展会
Unit 6 Booth Design & Decoration展台设计与装饰
Module two Services during Exhibitions
Unit 7 Receiving Clients接待客户
Unit 8 Sales Presentation销售演示
Unit 9 Negotiating Business商务谈判
Unit 10 Signing a contract签订合同
Module Three Services after Exhibitions
Unit 11 Following-up business跟进业务
Unit 12 Analyzing Exhibition Results展会成效分析
Module Four Preparation for Conferences
Unit 13 Booking a Meeting会议预订
Unit14 Conference Preparation会议准备
Module Five Meeting Operation
Unit15 Opening and Closing Ceremony开幕式和闭幕式
Unit 16 Reception and Registration会议接待与登记
Unit 17 Meeting Equipments会议设备
Unit18 Touring after the Meeting 会后观光
Appendices
Appendix 1 附录1 国际主要会展组织
Appendix 1 附录2 国际展会常见英文专业术语
Appendix 1 附录3 国际展览相关网站
References
Unit1 Introducing Convention & Exhibition Industry会展产业介绍
Unit2 Exhibition Planning展会策划
Unit3 Exhibition marketing展会营销
Unit 4 Exhibition Invitation 展会邀请
Unit 5 Attending the Exhibition参加展会
Unit 6 Booth Design & Decoration展台设计与装饰
Module two Services during Exhibitions
Unit 7 Receiving Clients接待客户
Unit 8 Sales Presentation销售演示
Unit 9 Negotiating Business商务谈判
Unit 10 Signing a contract签订合同
Module Three Services after Exhibitions
Unit 11 Following-up business跟进业务
Unit 12 Analyzing Exhibition Results展会成效分析
Module Four Preparation for Conferences
Unit 13 Booking a Meeting会议预订
Unit14 Conference Preparation会议准备
Module Five Meeting Operation
Unit15 Opening and Closing Ceremony开幕式和闭幕式
Unit 16 Reception and Registration会议接待与登记
Unit 17 Meeting Equipments会议设备
Unit18 Touring after the Meeting 会后观光
Appendices
Appendix 1 附录1 国际主要会展组织
Appendix 1 附录2 国际展会常见英文专业术语
Appendix 1 附录3 国际展览相关网站
References
