职通商务英语综合教程1
作者： 贺雪娟 郭定芹 付检新
出版时间：2010-07-19
出版社：高等教育出版社
- 高等教育出版社
- 9787040302394
- 1
- 253721
- 平装
- 16开
- 2010-07-19
- 304
- 180
- 文学
- 外国语言文学
为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册，包括《商务英语综合教程》、《商务英语综 合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》《商务英语拓展教 程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能，并结合当代国际商务英语教学中 先进的教学理念，注重围绕生活技能主题，培养学生商务英语语言的实际交际能力，同时又与高职高专商务英语专业的教学大纲及培养目标相结合，是适合高职高专 商务英语专业学生使用的一套精品教材。 其主要特点体现在如下几个方面： 1．内容丰富，选材新颖，语言地道，配有插图。 2．教学内容设计标准化，又不失灵活。每单元都采取统一的课程模式，便于教学。同时，学生练习册中每单元又包括可选文章，教师可根据实际情况具体安排。 3．配套资料丰富。每一级教材都包括听说读写等各种技能训练，教师可充分利用这些资源调动教学的生动性和有效性。
Unit 1 Business Kaleidoscope
Section I Lead-in
Section II Reading What Is Business?
Section III Language Focus
Vocabulary Business Concept
Grammar Present Simple Tense
Translation Business Activity
Section IV Business Writing Business Letters
Section V Listening & Speaking Expressing Opinions
Section VI Business Etiquette Do's and Don'ts in USA
Unit 2 Business Enterprise
Section I Lead-in
Section II Reading What Kind of Business Enterprise is Best for You?
Section III Language Focus
Vocabulary Company Structure
Grammar Past Simple Tense
Translation Management of an Enterprise
Section IV Business Writing A Company Profile
Section V Listening & Speaking Presenting a Company
Section VI Business Etiquette Manners
Unit 3 Business Plan
Section I Lead-in
Section II Reading Business Plan
Section III Language Focus
Vocabulary Business Terms
Grammar Future Tense
Translation Business Plans
Section IV Business Writing Agenda
Section V Listening & Speaking Holding a Meeting
Section VI Business Etiquette Business Meeting Etiquette
Review 1-3
Unit 4 Business Relationship
Section I Lead-in
Section II Reading What Is Corporate Entertainment?
Section III Language Focus
Vocabulary Business Relationship
Grammar Present Continuous Tense
Translation Business Relationship
Section IV Business Writing Business Cards & Business Greeting Cards
Section V Listening & Speaking Socializing
Section VI Business Etiquette Greetings and Introductions in Business
Unit 5 Marketing
Section I Lead-in
Section II Reading The Marketing Mix
Section III Language Focus
Vocabulary The Four P's
Grammar Modal Verbs
Translation Marketing Process
Section IV Business Writing Telephone Messages
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Telephone Manners
Unit 6 Advertising
Section I Lead-in
Section II Reading Advertising
Section III Language Focus
Vocabulary Advertising Concept
Grammar Comparatives and Superlatives
Translation Product Description
Section IV Business Writing A Short Product Description
Section V Listening & Speaking Presenting a Product
Section VI Business Etiquette What Should the Salesperson Do?
Review 4-6
Unit 7 Retail Business
Section I Lead-in
Section II Reading Retail Trade
Section III Language Focus
Vocabulary Retail Concept
Grammar Countable and Uncountable Nouns; Articles
Translation Business Activity
Section IV Business Writing Business Memo
Section V Listening & Speaking Offering Help
Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 8 Banking
Section I Lead-in
Section II Reading The Business of Banking
Section III Language Focus
Vocabulary Banking Service
Grammar Present Perfect Tense
Translation Business Plans
Section IV Business Writing Notice
Section V Listening & Speaking Giving and Asking for Advice
Section VI Business Etiquette Banking Etiquette
Unit 9 E-Business
Section I Lead-in
Section II Reading What is E-business?
Section III Language Focus
Vocabulary E-Business Concept
Grammar Passive Voice
Translation E-Business Activity
Section IV Business Writing Email
Section V Listening & Speaking Making Suggestions
Section VI Business Etiquette Business Email Etiquette
Unit 10 Customer Service
Section I Lead-in
Section II Reading What Is Customer Service?
Section III Language Focus
Vocabulary Customer Service Concept
Grammar Past Continuous Tense; Past Perfect Tense
Translation Customer Service
Section IV Business Writing Letters of Complaint; Adjustment Letters
Section V Listening & Speaking Dealing with Complaint
Section VI Business Etiquette Ten Commandments of Customer Service
Review 7-10
Glossary
