外贸商函(第2版)(双色)
作者: 于丽娟
出版时间:2019-07-24
出版社:高等教育出版社
“十四五”职业教育国家规划教材
- 高等教育出版社
- 9787040521658
- 2
- 253118
- 40254019-9
- 平装
- 16开
- 2019-07-24
- 280
- 220
- 经济学
- 应用经济学
- 国际商务
- 五年制高职
本书是“十四五”职业教育国家规划教材。
本书按照项目、任务组织教学单元,适合采用项目教学法、任务引领教学法,每个任务由任务情境、任务描述、任务实施、知识加油站、拓展提升、体验活动组成。
本书涉及以下方面的商函写作:建立业务关系、询盘、报盘、还盘、商业合同与订单、保险、装运、支付方式、索赔与理赔。
本书可作为职业院校国际商务专业教材,也可供在职人员参考使用或岗位培训使用。
前辅文
Project 1 Establishment of Business Relations
Task 1 Sending Letter of Establishing Business Relation
Task 2 Replying to the Letter
Task 3 Investigating the Customer’s Credit
Project 2 Enquiry
Task 1 Collecting Enquiry Information
Task 2 Sending Enquiry Letter
Project 3 Offer
Task 1 Collecting Information from the Received Offer Letter
Task 2 Making an Offer
Task 3 Making a Voluntary Offer
Project 4 Counter-offer
Task 1 Collecting Information from the Received Counter‒offer Letter
Task 2 Replying to the Received Counter‒offer Letter
Project 5 Business Contracts and Orders
Task 1 Accepting Offers
Task 2 Signing a Contract
Task 3 Accepting or Rejecting the Repeat Order
Project 6 Insurance
Task 1 Collecting Insurance Information
Task 2 Covering Insurance
Project 7 Shipment
Task 1 Urging Shipment
Task 2 Amending Shipment Terms
Task 3 Sending Shipping Advice
Project 8 Payment
Task 1 Discussing Payment Terms
Task 2 Amending Payment Terms
Task 3 Payment by L/C
Project 9 Claims and Settlement
Task 1 Lodging a Claim
Task 2 Settling Claims
附录
参考文献