实用职场英语读写教程3
作者： 编写组
出版时间：2015-07-31
出版社：高等教育出版社
- 高等教育出版社
- 9787040428551
- 1
- 240857
- 平装
- 16开
- 2015-07-31
- 292
- 176
- 文学
- 外国语言文学
《实用职场英语》系列教材切实贯彻“以服务为宗旨，以市场为导向”的高职高专人才培养的总体方向，传承与创新了社会广泛认可的“实用英语”这一高职高专英语教学改革成果的品牌，在对于当前职业教育教学改革和发展趋势整体而科学把握的基础上，进一步体现了“加强听说，加强表达，加强实用”的原则，特别加强了听说部分的训练，更加注重实用交际能力的培养。
前言
UNIT 1 Promoting Activities
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Creative Strategies: Prompt Consumers to Buy, Buy, Buy
Passage II Promotion Methods
Section 3 Appreciating Culture Tips
UNIT 2 Company Profiles
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Developing Your Company Image
Passage II Everyone Has a Chance to Win
Section 3 Appreciating Culture Tips
UNIT 3 Purchase and Payment
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I How Safe Is Your Mobile Wallet?
Passage II E-business Means Opportunities
Section 3 Appreciating Culture Tips
UNIT 4 Training Across Cultures
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Cultural Diversity in the Workplace
Passage II Change, or Get Left Behind
Section 3 Appreciating Culture Tips
UNIT 5 Brands and Advertisements
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Elsie the Cow
Passage II Experiential Branding
Section 3 Appreciating Culture Tips
UNIT 6 Sharing the Loss
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Sharing Economic Losses Through Insurance
Passage II Be Careful with Your Policy
Section 3 Appreciating Culture Tips
UNIT 7 Busy Agenda and Schedule
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I A Survey Report on Owner-managers in the UK
Passage II Tales from the American Taipan
Section 3 Appreciating Culture Tips
UNIT 8 Thinking Global, Acting Local
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Real WTO Challenges for China
Passage II A New Energy Age — Fueling the Future
Section 3 Appreciating Culture Tips
Vocabulary
Phrases and Expressions
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