- 外语教学与研究出版社
- 9787560069159
- 238434
- 2007-09
- 196
- 文学
- 外国语言文学
内容简介
本教材是电子商务专业英语教材，主要供高职高专电子商务及相关专业使用，也可供电子商务工作者自学英语使用。全书分为14个单元，围绕两条主线展开：一是电子商务基本专业知识的介绍，二是对读者语言技能和实际操作技能的培养。本教材实用性强，结合电子商务工作实际，力求向电子商务专业的学生和相关人员提供必要的知识，并使其提高电子商务英语的听说读写能力。
目录
Electronic Commerce
Unit 3 B2B Electronic Commerce
Unit 4 B2C Electronic Commerce
Unit 5 C2C Electronic Commerce
Unit 6 Electronic Payment
Unit 7 Electronic Commerce Logistics
Unit 8 Internet Marketing
Unit 9 Search Engine
Unit 10 Customer Relationship Management
Unit 11 Electronic Commerce Security
Unit 12 Web Site Development
Unit 13 Electronic Commerce Careers
Unit 14 Internet Job Market
Glossary
Abbreviations
Web Sites
Unit 3 B2B Electronic Commerce
Unit 4 B2C Electronic Commerce
Unit 5 C2C Electronic Commerce
Unit 6 Electronic Payment
Unit 7 Electronic Commerce Logistics
Unit 8 Internet Marketing
Unit 9 Search Engine
Unit 10 Customer Relationship Management
Unit 11 Electronic Commerce Security
Unit 12 Web Site Development
Unit 13 Electronic Commerce Careers
Unit 14 Internet Job Market
Glossary
Abbreviations
Web Sites
