- 上海交通大学出版社
- 9787313145482
- 1版
- 190732
- 69242606-7
- 16开
- 2017-01
- 246
- 文学
- 外国语言文学
- F74
- 大学英语
- 本科
内容简介
湛军、翁凤翔主编的《国际商务管理英语(国际商务英语本科核心课程教材)》针对国际商务英语专业本科国际商务管理英语编写。本书共计16个单元，主要内容包括：管理和管理人员、跨文化管理、全球化与管理者、营销管理、战略管理、控制、组织、组织理论与设计、组织文化与组织行为、领导力、沟通、激励等方面的内容。本书依据管理学知识体系、借助要点注释、词汇解释、中文概述以及听力练习等形式，在帮助学习者学习国际商务管理英语的同时学习国际商务管理基本知识。本书既可作为商务英语专业教材也可作为经济管理类专业的教材，同时也可以作为MBA以及在职人员的自学教材，还可供有关专业人员和广大企业管理人员学习和参考。
目录
Unit 1 Management and,Managers
Part 1 Reading
Text 1 Introduction to Management
Text 2 Introduction to Managers
Part 2 Listening
I . Management
II. The Role of the Financial Manager
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 2 Managing Across Cuitures
Part 1 Reading19
Text 1 Introduction to Culture
Text 2 Culture Dimensions and International Management
Part 2 Listening27
What Is Corporate Culture?
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 3 Globalization and Global Manager
Part 1 Reading
Text 1 Global Citizen
Text 2 Process Skills for Global Citizens
Part 2 Listening
Economic Globalization
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 4 Marketing Management
Part 1 Reading
Text 1 Marketing Management
Text 2 Information Global Marketing Management
Part 2 Listening
The Speech of Mr. Charles P. Rodriguez
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 5 Strategic Management
Part 1 Reading
Text 1 Strategic Management
Text 2 Strategic Planning & Management
Part 2 Listening
Strategy
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 6 Control
Part 1 Reading
Text 1 Introduction to Control
Text 2 How Can Good Control Be Achieved?
Part 2 Listening
General Motors Announces Plan to Reduce Jobs and Factories
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 7 General View of Organizing
Part 1 Reading
Text 1 Organizational Structure
Text 2 Learning Organization
Part 2 Listening
Modern Companies
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 8 Organization Theories and Design
Part 1 Reading111
Text 1 Organization Theories
Text 2 Organization Design
Part 2 Listening
Core Competence
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 9 Organizational Culture and Behavior
Part 1 Reading125
Text 1 Organizational Culture
Text 2 Organizational Behavior
Part 2 Listening
Corporate Culture
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 10 Leadership
Part 1 Reading
Text 1 Concepts of Leadership
Text 2 Attributes of Leadership
Part 2 Listening
More Women Become National Leaders; When Will the U. S. Follow? 147
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 11 Communication
Part 1 Reading
Text 1 Communication and Leadership
Text 2 Nonverbal Behaviors and Emotional Intelligence
Part 2 Listening
21st Century Skills
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 12 Motivation
Part 1 Reading
Text 1 Motivation170
Text 2 Motivating Factors
Part 2 Listening
Maslow's Hierarchy of Needs
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 13 Planning
Part 1 Reading184
Text 1 Planning
Text 2 Marketing Planning
Part 2 Listening
Marketing Planning
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 14 Human Resource
Part 1 Reading
Text 1 Job Analysis
Text 2 Job Satisfaction
Part 2 Listening
HR Administration
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 15 Managing Teams
Part 1 Reading
Text 1 The Leader-Member Exchange Theory
Text 2 Setting Up a Cross-Functional Team
Part 2 Listening223
Training and Appraisal
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 16 Project Management
Part 1 Reading
Text 1 Project Management
Text 2 Project Management Process
Part 2 Listening
The Organization and Change of Companies
Part 3 Chinese Summary
Part 4 Word Study
Par
Part 1 Reading
Text 1 Introduction to Management
Text 2 Introduction to Managers
Part 2 Listening
I . Management
II. The Role of the Financial Manager
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 2 Managing Across Cuitures
Part 1 Reading19
Text 1 Introduction to Culture
Text 2 Culture Dimensions and International Management
Part 2 Listening27
What Is Corporate Culture?
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 3 Globalization and Global Manager
Part 1 Reading
Text 1 Global Citizen
Text 2 Process Skills for Global Citizens
Part 2 Listening
Economic Globalization
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 4 Marketing Management
Part 1 Reading
Text 1 Marketing Management
Text 2 Information Global Marketing Management
Part 2 Listening
The Speech of Mr. Charles P. Rodriguez
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 5 Strategic Management
Part 1 Reading
Text 1 Strategic Management
Text 2 Strategic Planning & Management
Part 2 Listening
Strategy
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 6 Control
Part 1 Reading
Text 1 Introduction to Control
Text 2 How Can Good Control Be Achieved?
Part 2 Listening
General Motors Announces Plan to Reduce Jobs and Factories
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 7 General View of Organizing
Part 1 Reading
Text 1 Organizational Structure
Text 2 Learning Organization
Part 2 Listening
Modern Companies
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 8 Organization Theories and Design
Part 1 Reading111
Text 1 Organization Theories
Text 2 Organization Design
Part 2 Listening
Core Competence
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 9 Organizational Culture and Behavior
Part 1 Reading125
Text 1 Organizational Culture
Text 2 Organizational Behavior
Part 2 Listening
Corporate Culture
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 10 Leadership
Part 1 Reading
Text 1 Concepts of Leadership
Text 2 Attributes of Leadership
Part 2 Listening
More Women Become National Leaders; When Will the U. S. Follow? 147
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 11 Communication
Part 1 Reading
Text 1 Communication and Leadership
Text 2 Nonverbal Behaviors and Emotional Intelligence
Part 2 Listening
21st Century Skills
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 12 Motivation
Part 1 Reading
Text 1 Motivation170
Text 2 Motivating Factors
Part 2 Listening
Maslow's Hierarchy of Needs
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 13 Planning
Part 1 Reading184
Text 1 Planning
Text 2 Marketing Planning
Part 2 Listening
Marketing Planning
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 14 Human Resource
Part 1 Reading
Text 1 Job Analysis
Text 2 Job Satisfaction
Part 2 Listening
HR Administration
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 15 Managing Teams
Part 1 Reading
Text 1 The Leader-Member Exchange Theory
Text 2 Setting Up a Cross-Functional Team
Part 2 Listening223
Training and Appraisal
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Unit 16 Project Management
Part 1 Reading
Text 1 Project Management
Text 2 Project Management Process
Part 2 Listening
The Organization and Change of Companies
Part 3 Chinese Summary
Part 4 Word Study
Par
