前辅文
 Unit1
  Part A Text
   Text A Pricing (Ⅰ )
   Text B Pricing (Ⅱ )
  Part B Fast Reading
 Unit2
  Part A Text
   Text A Aspects of Culture (Ⅰ )
   Text B Aspects of Culture (Ⅱ )
  Part B Fast Reading
 Unit3
  Part A Text
   Text A The Marketing Mix: The Four Ps
   Text B Burger King Revamps Its Image
  Part B Fast Reading
 Unit4
  Part A Text
   Text A Promotion
   Text B Sales Promotion Methods
  Part B Fast Reading
 Unit5
  Part A Text
   Text A Types of Salespersons
   Text B Marge, a Top-notch Salesperson
  Part B Fast Reading
 Test1
 Unit6
  Part A Text
   Text A Logistics
   Text B Physical Distribution
  Part B Fast Reading
 Unit7
  Part A Text
   Text A Developing China’s Sales and Distribution Capabilities (Ⅰ)
   Text B Developing China’s Sales and Distribution Capabilities (Ⅱ)
  Part B Fast Reading
 Unit8
  Part A Text
   Text A International Marketing
   Text B Parker Pen’s Globalization Strategy
  Part B Fast Reading
 Unit9
  Part A Text
   Text A Methods of Payment in Foreign Trade
   Text B The American Banking System
  Part B Fast Reading
 Unit10
  Part A Text
   Text A Intellectual Property Protection in China: Does It Warrant Worry? (Ⅰ)
   Text B Intellectual Property Protection in China: Does It Warrant Worry? (Ⅱ)
  Part B Fast Reading
 Test 2
 Some Important Reading Strategies and Skills
 Vocabulary
 Key