注册 登录 进入教材巡展
#
  • #
  • #

出版时间:2012-09-03

出版社:高等教育出版社

以下为《电子商务行业英语》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040355734
  • 1版
  • 68720
  • 60254455-3
  • 平装
  • 异16开
  • 2012-09-03
  • 282
  • 180
  • 文学
  • 外国语言文学
  • H31
  • 财经商贸
  • 高职
内容简介

《职业教育行业英语立体化系列教材:电子商务行业英语》选材注重语言交际技能的实用性、通用性、时效性、典型性和可模拟性,体现从事行业涉外交际必需掌握 的基本知识和技能。题材反映该行业在技术应用方面的最新成果或重大发展趋势,体现行业涉外交际的需要;内容涉及行业人物访谈、行业发展趋势与动向、企业或 公司简介、产品介绍、招聘和求职、行业信息交流等;体裁表现应用性语言的多样性,如交谈、讨论、信函、报告、广告、通知、纪要等。

目录

 前辅文
 Unit 1 What a Smart Shopper!
  Unit Preview
  Workplace Listening and Speaking
   Dialogue 1 First Meeting at a Workplace
   Dialogue 2 Talking About Online Shopping
  Practical Reading
   Passage 1 Alibaba: Open Sesame
   Passage 2 Tips for Saving Money on Amazon
  Simulated Writing Email
  Workplace Project Shopping Online
  Career Salon
 Unit 2 Get You on Your Way!
  Unit Preview
  Workplace Listening and Speaking
   Dialogue 1 Purchasing a Computer
   Dialogue 2 How to Get Someone to Say Yes
  Practical Reading
   Passage 1 No Jobs? You Make Your Own
   Passage 2 How to Start an Online Store
  Simulated Writing Product Description
  Workplace Project Starting an Online Store
  Career Salon
 Unit 3 Let’s Negotiate!
  Unit Preview
  Workplace Listening and Speaking
   Dialogue 1 Making an Air Ticket Reservation
   Dialogue 2 At a Trade Fair
  Practical Reading
   Passage 1 Your Niche Leads to Success
   Passage 2 Negotiation in International Business
  Simulated Writing Offer and Counter-offer
  Workplace Project Business Negotiation
  Career Salon
 Unit 4 Call It a Deal!
  Unit Preview
  Workplace Listening and Speaking
   Dialogue 1 About Packaging
   Dialogue 2 Can You Advance Shipment?
  Practical Reading
   Passage 1 A Flourishing Online Market
   Passage 2 Amendment of L/C
  Simulated Writing Sales Confirmation
  Workplace Project Concluding a Transaction
  Career Salon
 Unit 5 Customers Are Always Right!
  Unit Preview
  Workplace Listening and Speaking
   Dialogue 1 Sightseeing in Hangzhou
   Dialogue 2 Complaints About Damaged Goods
  Practical Reading
   Passage 1 Haier: A Business Legend
   Passage 2 Complaints: Customers in Control
  Simulated Writing A Letter of Complaint
  Workplace Project Meetings in the After-sales Department
  Career Salon
 Unit 6 Ready to Be the Power Seller? Go!
  Unit Preview
  Workplace Listening and Speaking
   Dialogue 1 Visiting Alibaba
   Dialogue 2 Improving My Site Traffic
  Practical Reading
   Passage 1 From Millions to Billions
   Passage 2 Online Marketing
  Simulated Writing Slogan
  Workplace Project Designing an Online Marketing Plan
  Career Salon
 Unit 7 Culture Matters!
  Unit Preview
  Workplace Listening and Speaking
   Dialogue 1 Table Manners
   Dialogue 2 Giving & Receiving Gifts
  Practical Reading
   Passage 1 Cultures: East vs. West
   Passage 2 Business Etiquette for Global Challenges
  Simulated Writing Speech
  Workplace Project Making a Speech
  Career Salon
 Unit 8 Time Is Money!
  Unit Preview
  Workplace Listening and Speaking
   Dialogue 1 Making an Appointment
   Dialogue 2 Hosting a Meeting
  Practical Reading
   Passage 1 Are You in Your 80% or in Your 20%?
   Passage 2 Be Master of Your Time
  Simulated Writing Agenda
  Workplace Project Arranging a Meeting
  Career Salon
 Glossary

Baidu
map