模拟导游实务英语教程
作者: 姚宝荣主编
出版时间:2008-03-20
出版社:高等教育出版社
- 高等教育出版社
- 9787040230321
- 1版
- 98901
- 61243900-0
- 平装
- 异16开
- 2008-03-20
- 420
- 400
- 管理学
- 工商管理
- F59
- 旅游管理、地理类
- 本科 高职
本书是高等学校旅游管理专业课程教材。
本书共分十五个单元,分别是合格导游员、车上沿途导游、酒店住宿、旅游计划、带团技巧、解说与游客体验、导游过程中的非语言信息、建立良好工作关系、与旅游者沟通、导游解说词设计、导游词解说艺术、中国佛教及佛教寺庙、中国烹饪与茶文化、应对突发事件、送团等。
本书适用于高等学校旅游管理相关专业学生使用,也可供高等职业院校学生参考使用,还可供在职人员作为工作参考用书。
本书还特别配套了免费的光盘版教学支持资源(教学课件),具体索取方式详见本书倒数第二页:教学支持说明。
Unit 1 A Qua lifie d To ur Guid e
Text A What Is a Tour Guide?
Text B Meeting Visitors
Broaden Your Horizon Chinese Names
Key Words and Concepts
Exercises
Role-play
Unit 2 A Bus To ur Guid ing
Text A Conducting a Bus Tour Guiding
Text B Welcome to China
Broaden Your Horizon National Flag of the People's Republic of China
Key Words and Concepts
Exercises
Role-play
Unit 3 Ho t e l Ac c o m m o d a t io ns
Text A Check-in at a Hotel
Text B Check-out at a Hotel
Broaden Your Horizon China's Hotel Rating System
Key Words and Concepts
Exercises
Role-play
Unit 4 To ur Pla nning
Text A Making Tour Plans
Text B Itinerary Discussion
Broaden Your Horizon The Eiffel Tower
Key Words and Concepts
Exercises
Role-play
Unit 5 The Art o f Ma na g ing a To ur
Text A Leadership Skills
Text B City Tour of Xi'an
Broaden Your Horizon Niagara Falls
Key Words and Concepts
Exercises
Case Discussion Illegal Commissions or Better Job Allowances?
Tour Commentary Re-creation Lhasa
Unit 6 Int e rp re t a t io n a nd Visit o r Exp e rie nc e
Text A Principles of Interpretation
Text B Family Planning in China
Broaden Your Horizon Bronzes
Key Words and Concepts
Exercises
Case Discussion Tourism—Price or Benefit
Tour Commentary Re-creation Guilin and the Lijiang River
Unit 7 No nv e rb a l Me ssa g e s in To ur Guid ing
Text A Appearance, Personality and Attitude
Text B Chinese Women Yesterday and Today
Broaden Your Horizon The Colosseum in Rome
Key Words and Concepts
Exercises
Case Discussion An Unpopular Tour Guide
Tour Commentary Re-creation Shanghai
Unit 8 Est a b lishing a Go o d Wo rking Re la t io nship
Text A A Good Working Relationship Makes a Tour
Text B Features of Chinese Ancient Tombs
Broaden Your Horizon Knight, Samurai and Armor
Key Words and Concepts
Exercises
Case Discussion Help or Trap?
Tour Commentary Re-creation The Temple of Heaven in Beijing
Unit 9 Co mm unic a ting wit h Visito rs
Text A Your Customer Is Always Right
Text B Handling Complaints
Broaden Your Horizon Pinyin (Phonetic Notation of Chinese Characters)
Key Words and Concepts
Exercises
Case Discussion A Letter of Complaint
Tour Commentary Re-creation The Stone Forest in Lunan County
Unit 10 De sig ning To ur Co m m e nta rie s
Text A Making a Good Tour Commentary
Text B Protection of China's Cultural Heritage
Broaden Your Horizon Tongariro National Park, New Zealand
Key Words and Concepts
Exercises
Case Discussion World Cultural Heritage Sites Are in Danger
Tour Commentary Re-creation The Great Wall
Unit 11 The Art o f To ur Co m m e nt a ry De liv e ry
Text A The Skills of Tour Commentary Delivery
Text B Classical Chinese Gardens
Broaden Your Horizon British Gardens
Key Words and Concepts
Exercises
Case Discussion The Prospect of China's Theme Parks
Tour Commentary Re-creation The West Lake
Unit 12 Bud d hism a nd Bud d hist Te m p le s in China
Text A Buddhism in China
Text B Shaolin Temple
Broaden Your Horizon Venice
Key Words and Concepts
Exercises
Case Discussion Zhangjiajie: Conservation vs.Development?
Tour Commentary Re-creation Yungang Grottoes
Unit 13 Chine se Cuisine a nd Te a Cult ure
Text A Chinese Cuisine
Text B Chinese Tea Culture
Broaden Your Horizon KFC (Kentucky Fried Chicken)
Key Words and Concepts
Exercises
Case Discussion An Angry Customer at a Restaurant
Tour Commentary Re-creation The Mountain Resort of Chengde
Unit 14 De a ling wit h Em e rg e nc ie s
Text A Managing Problems
Text B Striving to Build a Harmonious Society
Broaden Your Horizon Influenza
Key Words and Concepts
Exercises
Case Discussion Ensuring Security and Safety of Tourist
Destination
Tour Commentary Re-creation The Silk Road
Unit 15 Fa re we ll
Text A General Remarks on a Farewell
Text B Farewell Speech
Broaden Your Horizon New Seven Wonders of the World
Key Words and Concepts
Exercises
Role-play
References