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出版时间:2008-03-20

出版社:高等教育出版社

以下为《模拟导游实务英语教程》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040230321
  • 1版
  • 98901
  • 61243900-0
  • 平装
  • 异16开
  • 2008-03-20
  • 420
  • 400
  • 管理学
  • 工商管理
  • F59
  • 旅游管理、地理类
  • 本科 高职
内容简介

本书是高等学校旅游管理专业课程教材。

本书共分十五个单元,分别是合格导游员、车上沿途导游、酒店住宿、旅游计划、带团技巧、解说与游客体验、导游过程中的非语言信息、建立良好工作关系、与旅游者沟通、导游解说词设计、导游词解说艺术、中国佛教及佛教寺庙、中国烹饪与茶文化、应对突发事件、送团等。

本书适用于高等学校旅游管理相关专业学生使用,也可供高等职业院校学生参考使用,还可供在职人员作为工作参考用书。

本书还特别配套了免费的光盘版教学支持资源(教学课件),具体索取方式详见本书倒数第二页:教学支持说明。

目录

 Unit 1 A Qua lifie d To ur Guid e
  Text A What Is a Tour Guide?
  Text B Meeting Visitors
  Broaden Your Horizon Chinese Names
  Key Words and Concepts
  Exercises
  Role-play
 Unit 2 A Bus To ur Guid ing
  Text A Conducting a Bus Tour Guiding
  Text B Welcome to China
  Broaden Your Horizon National Flag of the People's Republic of China
  Key Words and Concepts
  Exercises
  Role-play
 Unit 3 Ho t e l Ac c o m m o d a t io ns
  Text A Check-in at a Hotel
  Text B Check-out at a Hotel
  Broaden Your Horizon China's Hotel Rating System
  Key Words and Concepts
  Exercises
  Role-play
 Unit 4 To ur Pla nning
  Text A Making Tour Plans
  Text B Itinerary Discussion
  Broaden Your Horizon The Eiffel Tower
  Key Words and Concepts
  Exercises
  Role-play
 Unit 5 The Art o f Ma na g ing a To ur
  Text A Leadership Skills
  Text B City Tour of Xi'an
  Broaden Your Horizon Niagara Falls
  Key Words and Concepts
  Exercises
  Case Discussion Illegal Commissions or Better Job Allowances?
  Tour Commentary Re-creation Lhasa
 Unit 6 Int e rp re t a t io n a nd Visit o r Exp e rie nc e
  Text A Principles of Interpretation
  Text B Family Planning in China
  Broaden Your Horizon Bronzes
  Key Words and Concepts
  Exercises
  Case Discussion Tourism—Price or Benefit
  Tour Commentary Re-creation Guilin and the Lijiang River
 Unit 7 No nv e rb a l Me ssa g e s in To ur Guid ing
  Text A Appearance, Personality and Attitude
  Text B Chinese Women Yesterday and Today
  Broaden Your Horizon The Colosseum in Rome
  Key Words and Concepts
  Exercises
  Case Discussion An Unpopular Tour Guide
  Tour Commentary Re-creation Shanghai
 Unit 8 Est a b lishing a Go o d Wo rking Re la t io nship
  Text A A Good Working Relationship Makes a Tour
  Text B Features of Chinese Ancient Tombs
  Broaden Your Horizon Knight, Samurai and Armor
  Key Words and Concepts
  Exercises
  Case Discussion Help or Trap?
  Tour Commentary Re-creation The Temple of Heaven in Beijing
 Unit 9 Co mm unic a ting wit h Visito rs
  Text A Your Customer Is Always Right
  Text B Handling Complaints
  Broaden Your Horizon Pinyin (Phonetic Notation of Chinese Characters)
  Key Words and Concepts
  Exercises
  Case Discussion A Letter of Complaint
  Tour Commentary Re-creation The Stone Forest in Lunan County
 Unit 10 De sig ning To ur Co m m e nta rie s
  Text A Making a Good Tour Commentary
  Text B Protection of China's Cultural Heritage
  Broaden Your Horizon Tongariro National Park, New Zealand
  Key Words and Concepts
  Exercises
  Case Discussion World Cultural Heritage Sites Are in Danger
  Tour Commentary Re-creation The Great Wall
 Unit 11 The Art o f To ur Co m m e nt a ry De liv e ry
  Text A The Skills of Tour Commentary Delivery
  Text B Classical Chinese Gardens
  Broaden Your Horizon British Gardens
  Key Words and Concepts
  Exercises
  Case Discussion The Prospect of China's Theme Parks
  Tour Commentary Re-creation The West Lake
 Unit 12 Bud d hism a nd Bud d hist Te m p le s in China
  Text A Buddhism in China
  Text B Shaolin Temple
  Broaden Your Horizon Venice
  Key Words and Concepts
  Exercises
  Case Discussion Zhangjiajie: Conservation vs.Development?
  Tour Commentary Re-creation Yungang Grottoes
 Unit 13 Chine se Cuisine a nd Te a Cult ure
  Text A Chinese Cuisine
  Text B Chinese Tea Culture
  Broaden Your Horizon KFC (Kentucky Fried Chicken)
  Key Words and Concepts
  Exercises
  Case Discussion An Angry Customer at a Restaurant
  Tour Commentary Re-creation The Mountain Resort of Chengde
 Unit 14 De a ling wit h Em e rg e nc ie s
  Text A Managing Problems
  Text B Striving to Build a Harmonious Society
  Broaden Your Horizon Influenza
  Key Words and Concepts
  Exercises
  Case Discussion Ensuring Security and Safety of Tourist
  Destination
  Tour Commentary Re-creation The Silk Road
 Unit 15 Fa re we ll
  Text A General Remarks on a Farewell
  Text B Farewell Speech
  Broaden Your Horizon New Seven Wonders of the World
  Key Words and Concepts
  Exercises
  Role-play
  References

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