世纪商务英语阅读教程 基础篇I(第六版) / 新世纪高职高专商务英语专业系列规划教材
¥33.00定价
作者: 王洗薇,任奎艳
出版时间:2018-04
出版社:大连理工大学出版社有限公司
“十二五”职业教育国家规划教材
- 大连理工大学出版社有限公司
- 9787568513609
- 6
- 201287
- 66216271-8
- 16开
- 2018-04
- 文学
- 外国语言文学
- H319.9
- 通用
作者简介
内容简介
《世纪商务英语阅读教程(基础篇1 第6版)/“十二五”职业教育国家规划教材》共10个单元,话 题围绕生活中的商务,从西方文化引入,接着是讲与商务有关的话题,如:介绍、电话礼仪、商业娱乐、邀请、饮食文化、礼仪、交际技巧、跨文化交际。新版倡导碎片化阅读,每个单元由原来的两个长篇阅读改为1个长篇+若干短篇。同时通过任务驱动,训练学生对阅读技巧的掌握和运用。书中加入二维码,让学生扫码回顾和复习相关阅读技巧,并加入阅读技巧导学微课视频,方便教师教学和学生学习。
目录
Unit 1 Western Cultures
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 2 Making Introductions
Part I Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 3 Telephone Etiquette & Netiquette
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 4 Business hwitation & Entertainment
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 5 Business Travel
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 6 Dining Culture
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 7 Manners
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 8 Communication Skills
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 9 Intercultural Communication
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 10 Being a Smart Customer
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 2 Making Introductions
Part I Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 3 Telephone Etiquette & Netiquette
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 4 Business hwitation & Entertainment
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 5 Business Travel
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 6 Dining Culture
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 7 Manners
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 8 Communication Skills
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 9 Intercultural Communication
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 10 Being a Smart Customer
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading