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出版时间:2012-08-20

出版社:高等教育出版社

以下为《实用商务英语写作》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040357424
  • 1
  • 191814
  • 0045155160-0
  • 平装
  • 16开
  • 2012-08-20
  • 460
  • 302
  • 文学
  • 外国语言文学
目录

 前辅文
 Part One Orientation 书面交际起步篇
  Unit 1Effective Writing in Business 成功商务写作
   1.1 Case Study: Succeeding in the Changing World of Work 案例讨论:职场成功之道
   1.2 The 6Cs of Business Writing 商务写作6C原则
   1.3 Elements of the Writing Process 写作过程的特点
   1.4 Writing Improvement Exercises 写作提高练习
   1.5 Checklist 单元要点一览
 Part Two Building Communicative Competence 交际能力基础篇
  Unit 2Grammatical Competence 语法能力
   2.1 Case Study: Form, Meaning and Use 案例讨论:语言的形式、意义与运用
   2.2 Diction and the Sentence 谴词造句
   2.3 Language Improvement Exercises 语言提高练习
   2.4 Checklist 单元要点一览
  Unit 3Discourse Competence 语篇能力
   3.1 Case Study: Importance of Context 案例讨论:语境的重要性
   3.2 Cohesion and Coherence in the Paragraph 段落中的衔接与连贯
   3.3 Language Improvement Exercises 语言提高练习
   3.4 Checklist 单元要点一览
  Unit 4Strategic Competence 计策能力
   4.1 Case Study: Adapting to the Task and Audience 案例讨论:明确任务、着眼客户
   4.2 Courtesy and the You-attitude 彬彬有礼和以“您”为重
   4.3 Language Improvement Exercises 语言提高练习
   4.4 Checklist 单元要点一览
 Part Three Writing in the Workplace 职场写作篇
  Unit 5Résumés, Cover Letters and Recommendations 简历、附函和推荐信
   5.1 Case Study: Finding a Satisfying Career 案例讨论:寻觅一个令人满意的职业
   5.2 Learning by Reading 样例阅读
   5.3 Language Exploration: Narration 语言探索:叙述
   5.4 Real-World Tasks 写作任务
   5.5 Further Support: Language Chunks in Writing Applications 语言拓展:申请文书写作常用语块
   5.6 Checklist 单元要点一览
  Unit 6E-Mails, Memos and Routine Letters 电子邮件、公务便条与日常信件
   6.1 Case Study: Writing Winning Messages and Letters 案例讨论:写出成功的信函
   6.2 Learning by Reading 样例阅读
   6.3 Language Exploration: Comparison and Contrast 语言探索:类比与对比
   6.4 Real-World Tasks 写作任务
   6.5 Further Support: Language Chunks in Writing Messages and Letters 语言拓展:信函写作常用语块
   6.6 Checklist 单元要点一览
  Unit 7Agendas and Minutes 会议议程与会议纪录
   7.1 Case Study: Writing Minutes—What and How 案例讨论:会议纪录—写什么、如何写
   7.2 Learning by Reading 样例阅读
   7.3 Language Exploration: Cause and Effect, Reporting Verbs in Minutes语言探索:因果关系,会议记录中的转述动词
   7.4 Real-World Tasks 写作任务
   7.5 Further Support: Language Chunks in Writing Agendas and Minutes 语言拓展:会议议程与纪录写作常用语块
   7.6 Checklist 单元要点一览
  Unit 8Company Profiles 公司简介
   8.1 Case Study: Promoting Your Company Image 案例讨论:提升公司的形象
   8.2 Learning by Reading 样例阅读
   8.3 Language Exploration: Description and Classification 语言探索:描述与分类
   8.4 Real-world Tasks 写作任务
   8.5 Further Support: Language Chunks in Writing Company Profiles 语言拓展:公司简介写作常用语块
   8.6 Checklist 单元要点一览
 Part Four Writing for International Trade 外贸写作篇
  Unit 9Inquiries and Quotations 询盘与报盘
   9.1 Case Study: Adapting to an International Audience 案例讨论:面向国际生意伙伴
   9.2 Learning by Reading 样例阅读
   9.3 Language Exploration: Being Result-oriented 语言探索:交际的目标导向
   9.4 Real-world Tasks 写作任务
   9.5 Further Support: Language Chunks in Writing Inquiries and Quotations 语言拓展:询盘与报盘信的常用语块
   9.6 Checklist 单元要点一览
  Unit 10Orders, Letters of Credit and Delivery 订货、信用证与发货
   10.1 Case Study: Shaping the Message to the Clients’ Interests and Benefits 案例讨论:充分考虑客户的利益
   10.2 Learning by Reading 样例阅读
   10.3 Language Exploration: Being Informative 语言探索:商务信函的信息性
   10.4 Real-world Tasks 写作任务
   10.5 Further Support: Language Chunks in Writing Transactional Messages 语言拓展:交易过程中信函写作的常用语块
   10.6 Checklist 单元要点一览
  Unit 11Complaints and Replies 投诉与回复
   11.1 Case Study: Responding to a Complaint 案例讨论:回复投诉
   11.2 Learning by Reading 样例阅读
   11.3 Language Exploration: Being Considerate 语言探索:相互体谅的策略
   11.4 Real-world Tasks 写作任务
   11.5 Further Support: Language Chunks in Writing Complaints and Replies 语言拓展:投诉信与回复信写作的常用语块
   11.6 Checklist 单元要点一览
 Answer Keys 参考练习答案
 Appendices 附录
  1. Frequently-used Words and Word Chunks in Business 常用商务词汇与语块
  2. Formats of English Correspondence 英语书信格式
  3. Capitalization and Style of Numbers 大小写和数字格式
  4. Common Forms 常用表格样本
 References 参考书目

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