- 高等教育出版社
- 9787040257687
- 1版
- 176935
- 46253531-1
- 平装
- 16开
- 2009-02-04
- 600
- 347
- 文学
- 外国语言文学
- F71
- 英语、商务类
- 本科
为商务英语专业或英语专业商务方向基础课程编写，旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。本书为《商务英语综合教程》的第三册。
本书共分十二个单元。每个单元都以热身练习(Warm-up Activities)开始，目的是激活学生已有的与单元内容相关的知识，同时也是一个语言技能发展的活动。阅读输入共有三篇课文。第一篇是学术性文体，对单元话题做综述性介绍，适合作为精读课文(Intensive Reading)；第二篇是对单元话题某个方面的讨论，难度相对小些，适合作为快速阅读(Extensive Reading)；第三篇也是对单元话题某个方面的讨论，目的之一是为写作作业提供一个模版(Reading & Writing)。三篇课文后面都有相应的阅读理解、讨论以及词汇和句法方面的作业；其中第三篇课文后面设有对文章结构的分析、内容摘要等作业，为写作做准备；在商科单元里，第三篇课文主要是商务应用文体或案例分析，帮助学生了解这些文体和案例分析的规范，为商科课程做些准备。
Unit 1 Civilizations
Warm-up Activities
Listening & Speaking
Intensive Reading
What Characterizes Civilizations?
Extensive Reading
The Rise of Civilizations
Reading & Writing
Civilizations in Mesopotamia and Egypt
Unit 2 Myths and Legends
Warm-up Activities
Listening & Speaking
Intensive Reading
What Is Mythology?
Extensive Reading
Chinese Creation Mythology
Reading & Writing
Jupiters Love Towards Europa
Unit 3 Intercultural Communication
Warm-up Activities
Listening & Speaking
Intensive Reading
Managerial Caricatures
Extensive Reading
Cultural Clash at Pharmacia and Upjohn
Reading & Writing
Intercultural Understanding
Unit 4 Sex Education
Warm-up Activities
Listening & Speaking
Intensive Reading
What to Tell the Kids About Sex
Extensive Reading
Survivors Story
Reading & Writing
No Sex or Safe Sex
Unit 5 Gender Differences
Warm-up Activities
Listening & Speaking
Intensive Reading
Gender Role Behaviors and Attitudes
Extensive Reading
Women Are Just Better
Reading & Writing
Wal-Marts Gender Gap
Unit 6 Pooulation and Resources
Warm-up Activities
Listening & Speaking
Intensive Reading
Population, Environment, and Resources
Extensive Reading
The Population Dilemma
Reading & Writing
Population, Consumption, and Resources
Unit 7 Social Security
Warm-up Activities
Listening & Speaking
Intensive Reading
Has Social Security Become Irrelevant?
Extensive Reading
Welfare
Reading & Writing
Underlying Problems with Social Security
Unit 8 International Trade
Warm-up Activities
Listening & Speaking
Intensive Reading
Free Trade and Protectionism
Extensive Reading
A Year Without "Made in China"
Reading & Writing
China, U.S. Complement Each Other in Trade
Unit 9 Business Communication
Warm-up Activities
Listening & Speaking
Intensive Reading
Only Communicate: Thoroughly Modern Corporations Know No Borders
Extensive Reading
Nonverbal Communication in International Business
Reading & Writing
Persuasive Communication in Business
Unit 10 Marketing
Warm-up Activities
Listening & Speaking
Intensive Reading
Chinas Supermarkets Present Export Opportunity
Extensive Reading
The Real Story of New Coke
Reading & Writing
DHL Worldwide Express
Unit 11 Human Resource Management
Warm-up Activities
Listening & Speaking
Intensive Reading
HR and the Economics Challenge
Extensive Reading
Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures"
Reading & Writing
Job Application Cover Letters and Resume
Unit 12 E-commerce
Warm-up Activities
Listening & Speaking
Intensive Reading
Understanding E-commerce: Its Definition and Impact
Extensive Reading
E-commerce in China: A Personal Perspective
Reading & Writing
Time to Deploy E-business
Words & Expressions
