- 浙江大学出版社
- 9787308148900
- 157488
- 52170907-1
- 16开
- 2016-03
- 管理学
- 工商管理
- F25
- 工商管理
- 高职
内容简介
随着国内物流业向国际多元化的迅速发展，英语作为信息的传递工具在物流活动中发挥着越来越重要的作用，企业对物流管理人才的英语能力要求也在不断提高。
在此背景下，物流管理专业的学生除了具备专业理论知识外，还应具备一定的专业英语读写能力，对物流各环节的相关专业英语术语有所了解，能够操作相关的英语物流业务。
任翔、姜舒曼主编的《物流专业英语(高等职业教育物流专业规划教材)》以实用为原则，以提高学生物流英语业务能力为主，结合企业实际，锻炼学生听、说、读、写方面的能力。该教材既可以作为物流管理专业学生的教材，也可以作为英语爱好者的参考读本。
在此背景下，物流管理专业的学生除了具备专业理论知识外，还应具备一定的专业英语读写能力，对物流各环节的相关专业英语术语有所了解，能够操作相关的英语物流业务。
任翔、姜舒曼主编的《物流专业英语(高等职业教育物流专业规划教材)》以实用为原则，以提高学生物流英语业务能力为主，结合企业实际，锻炼学生听、说、读、写方面的能力。该教材既可以作为物流管理专业学生的教材，也可以作为英语爱好者的参考读本。
目录
Module 1 Career Guide
Task I Careers in Logistics
Task 2 Get a Job in Logistics Company
Module 2 Basic Skills Training
Task I Business Etiquette
Task 2 Corresponds
Module 3 Purchasing
Task I What Is Purchasing
Task 2 How does Purchasing Work
Module 4 Transportation
Task 1 Introduction of Transportation
Task 2 Maritime Shipping
Module 5 Warehousing Management
Task 1 A Visit to Warehouse
Task 2 Other Knowledge about Inventory
Module 6 Logistics Marketing
Task 1 What's Logistics Marketing
Task 2 Logistics Marketing Environment Analysis
Task 3 Coming up with Logistics Marketing Strategies
Module 7 Supply Chain Management
Task 1 What Is Supply Chain
Task 2 Developing a Supply Chain
Module 8 Customer Service
Task 1 Logistics Customer Service
Task 2 Quality Evaluation of Logistics Customer Service
Module 9 Packaging
Task 1 Introduction of Packaging
Task 2 What's the Function of Packaging
Module 10 International Logistics
Task 1 What's Containerization
Task 2 Logistics Documents
参考文献
Task I Careers in Logistics
Task 2 Get a Job in Logistics Company
Module 2 Basic Skills Training
Task I Business Etiquette
Task 2 Corresponds
Module 3 Purchasing
Task I What Is Purchasing
Task 2 How does Purchasing Work
Module 4 Transportation
Task 1 Introduction of Transportation
Task 2 Maritime Shipping
Module 5 Warehousing Management
Task 1 A Visit to Warehouse
Task 2 Other Knowledge about Inventory
Module 6 Logistics Marketing
Task 1 What's Logistics Marketing
Task 2 Logistics Marketing Environment Analysis
Task 3 Coming up with Logistics Marketing Strategies
Module 7 Supply Chain Management
Task 1 What Is Supply Chain
Task 2 Developing a Supply Chain
Module 8 Customer Service
Task 1 Logistics Customer Service
Task 2 Quality Evaluation of Logistics Customer Service
Module 9 Packaging
Task 1 Introduction of Packaging
Task 2 What's the Function of Packaging
Module 10 International Logistics
Task 1 What's Containerization
Task 2 Logistics Documents
参考文献
