旅游学（理论与案例5版） / 旅游管理英文原版精品教材
￥88.00定价
作者： [英]约翰·弗莱彻，艾伦·法伊奥，戴维·吉尔伯特，斯蒂芬·万希尔
出版时间：2014-08
出版社：东北财经大学出版社
- 东北财经大学出版社
- 9787565416460
- 148694
- 2014-08
- F590
内容简介
这本由约翰·弗莱彻、艾伦·法伊奥、戴维·吉尔伯特、斯蒂芬·万希尔著的《旅游学(理论与案例5版旅游管理英文原版精品教材)》中使用的资料和例证新鲜生动，全面反映旅游业的最新动态。非常适合本科阶段的旅游管理专业的学生研读，同时对那些从事旅游工作并且希望更多地了解旅游业的结构、各种旅游活动的人士，也可以通过阅读此书对旅游业有一个全面的认识和了解。
目录
Guided tour
Case matrix
Authors and contributors
Preface
Publisher's acknowledgements
Abbreviations
1 An Introduction to Tourism
PART 1 TOURISM DEMAND
2 The Nature of Tourism Demand
3 Tourism Consumer Behaviour
4 Measuring and Modelling Tourism Demand
5 Forecasting Tourism Demand
PART 2 THE TOURISM DESTINATION
6 Destinations
7 The Economic Impact of Tourism
8 The Environmental Impact of Tourism
9 The Socio-cultural Impact of Tourism
10 Sustainable Tourism
11 Tourism and Development Planning
12 Tourism, Crises and Disaster Management
PART 3 THE TOURISM SECTOR
13 Attractions
14 Accommodation
15 Events Management
16 Intermediaries
17 Transportation
18 Public Sector and Policy
PART 4 MARKETING FOR TOURISM
19 Managing Marketing for Tourism
20 Marketing Planning
21 Marketing Mix Applications
22 Information Technology in Tourism
Glossary
Index
Case matrix
Authors and contributors
Preface
Publisher's acknowledgements
Abbreviations
1 An Introduction to Tourism
PART 1 TOURISM DEMAND
2 The Nature of Tourism Demand
3 Tourism Consumer Behaviour
4 Measuring and Modelling Tourism Demand
5 Forecasting Tourism Demand
PART 2 THE TOURISM DESTINATION
6 Destinations
7 The Economic Impact of Tourism
8 The Environmental Impact of Tourism
9 The Socio-cultural Impact of Tourism
10 Sustainable Tourism
11 Tourism and Development Planning
12 Tourism, Crises and Disaster Management
PART 3 THE TOURISM SECTOR
13 Attractions
14 Accommodation
15 Events Management
16 Intermediaries
17 Transportation
18 Public Sector and Policy
PART 4 MARKETING FOR TOURISM
19 Managing Marketing for Tourism
20 Marketing Planning
21 Marketing Mix Applications
22 Information Technology in Tourism
Glossary
Index
