Unit 1 Motivations to Go Abroad
  Section One: Business Communications
  Making an Offer
  Section Two: Text
  Motivations to Go Abroad
  Section Three: Exercises
  Section Four: Biz Fueling Station
  Section Five: Business Reading
  Concerns and Problems of Going International
Unit 2 International Market Research
  Section One: Business Communications
  Doing Business in China
  Section Two : Text
  International Market Research
  Section Three: Exercises
  Section Four: Biz Fueling Station
  Section Five: Business Reading
  Market Research in Management
Unit 3 Determining Research Objectives
  Section One: Business Communications
  Decision Making in China
  Section Two: Text
  Determining Research Objectives
  Section Three: Exercises
  Section Four: Biz Fueling Station
  Section Five: Business Reading
  Using Aims and Objectives to Create a Business Strategy
  --Experience From Kellogg
Unit 4 What Is Marketing
  Section One: Business Communications
  Product Presentation
  Section Two : Text
  Marketing
  Section Three: Exercises
  Section Four: Biz Fueling Station
  Section Five: Business Reading
  Marketing Is All Around Us
Unit 5 The Marketing Process
  Section One: Business Communications
  Marketing Strategy
  Section Two: Text
  The Marketing Mix
  Section Three: Exercises
  Section Four: Biz Fueling Station
  Section Five: Business Reading
  Market Segmentation
Unit 6 Target Market Selection
  Section One: Business Communications
  Developing a New Market
  Section Two : Text
  How to Select Target Market
  Section Three: Exercises
  Section Four: Biz Fueling Station
  Section Five: Business Reading
  Estimating Market Potential
Unit 7 Marketing in the 21st Century
  Section One: Business Communications
  Counter-Offer
  Section Two: Text
  Global Marketing in the Twenty-first Century
  Section Three: Exercises
  Section Four: Biz Fueling Station
  Section Five: Business Reading
  Managing the Marketing Efforts
Unit 8 Business Negotiation
  Section One: Business Communications
  Meeting a Trade Delegation
  Section Two: Text
  Steps of Business Negotiation
  Section Three: Exercises
  Section Four: Biz Fueling Station
  Section Five: Business Reading
  The Negotiating Skills
Unit 9 Establishment of Contract
  Section One: Business Communications
  Contract Negotiation -- Price
  Section Two: Text
  Fundamentals of a Contract
  Section Three: Exercises
  Section Four: Biz Fueling Station
  Section Five: Business Reading
  Breach of Contract
KEY TO EXERCISES
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