Unit 1  Survey of the Exhibition and Convention Industry

  Knowledge Linking

  Module 1  Warming-up

  Module 2  Things to Read and Translate

  Text A  History of Trade Shows & Exhibitions

  Module 3  Listening and Speaking

  Module 4  Things to Write -- Application Form

  Module 5  Further Things to Read

  Text B  General Introduction of Canton Fair

Unit 2  Market Research on Exhibition Project

  Knowledge Linking

  Module 1  Warming-up

  Module 2  Things to Read and Translate

  Text A  Prior Research

  Module 3  Listening and Speaking

  Module 4  Things to Write -- Market Report

  Module 5  Further Things to Read

  Text B  What is Market Research?

Unit 3  Planning an Exhibition

  Knowledge Linking

  Module 1  Warming-up

  Module 2  Things to Read and Translate

  Text A  Steps to Success for Your Exhibition Planning

  Module 3  Listening and Speaking

  Module 4  Things to Write: Exhibition Proposal

  Module 5  Further Things to Read

  Text B  Exhibition Proposals of Art: The Basics

Unit 4  Advertising

  Knowledge Linking

  Module 1  Warming-up

  Module 2  Things to Read and Translate

  Text A  How Can Trade Show Organizers Promote Trade Shows to Attract Buyers and Sellers?

  Module 3  Listening and Speaking

  Module 4  Things to Write: Exhibition Guide

  Module 5  Further Things to Read

  Text B  Tell the World Your Exhibiting -- If You Don't,No-one Else Will!

Unit 5  Sales Promotion

  Knowledge Linking

  Module 1  Warming-up

  Module 2  Things to Read and Translate

  Text A Five Tips for Better E-marketing

  Module 3  Listening and Speaking

  Module 4  Things to Write: Exhibition Invitation (Email)

  Module 5  Further Things to Read

  Text B  Traditional Media is Still the Key to Show Promotion

Unit 6  Inviting Businesses

  Knowledge Linking

  Module 1  Warming-up

  Module 2  Things to Read and Translate

Text A  Five Channels to Attract Visitors to Visit Organizations and

  Procurement

  Module 3  Listening and Speaking

  Module 4  Things to Write. Invitation Letter

  Module 5  Further Things to Read

  Text B  IJT 2010 Post Shows Report. Quality Buyers Boost Exhibitor Satisfaction

Unit 7  Contract Management of Third-Party Services

  Knowledge Linking

  Module 1  Warming-up

  Module 2  Things to Read and Translate

  Text A  Contractor Selection

  Module 3  Listening and Speaking

  Module 4  Things to Write. Contract

  Module 5  Further Things to Read

  Text B  Official Service Contractor (MC2) and Guidelines for Exhibitor Appointed Contractors

Unit 8  Attending Exhibition

  Knowledge Linking

  Module 1  Warming-up

  Module 2  Things to Read and Translate

  Text A  What your Exhibition Company can do for you

  Module 3  Listening and Speaking

  Module 4  Things to Write: Company Profile

  Module 5  Further Things to Read

  Text B  Trade Show Success Tip: Train Your Exhibiting Staff

Unit 9  On-site Management and Services

  Knowledge Linking

  Module 1  Warming-up

  Module 2  Things to Read and Translate

  Text A  On the Fence: The Factors that Most Influence Exhibitors in the Go/ No-go Decision

  Module 3  Listening and Speaking

  Module 4  Things to Write: Adjustment Letter

  Module 5  Further Things to Read

  Text B  Electricity Safety

Unit 10  Exhibition Assessment

   Knowledge Linking

   Module 1  Warming-up

   Module 2  Things to Read and Translate

   Text A  Understanding Post-exhibit Value Assessment Research

   Module 3  Listening and Speaking

   Module 4  Things to Write: Post-Exhibit Report

   Module 5  Further Things to Read

   Text B  How to Evaluate Exhibits

Unit 11  Planning and Executing a Convention

   Knowledge Linking

   Module 1  Warming-up

   Module 2  Things to Read and Translate

   Text A  Planning of Convention

   Module 3  Listening and Speaking

   Module 4  Things to Write: Minutes

   Module 5  Further Things to Read

   Text B  The Development of Convention History

Unit 12  On-site Service

   Knowledge