- 东北财经大学出版社
- 9787565419157
- 94919
- 2015-07
- H315
内容简介
刘宏编写的《外贸英语函电(21世纪高等院校国际经济与贸易专业精品教材)》以外贸业务过程为主线，内容包括商务英文函电(包括信件、传真和电子邮件)的格式、建立业务关系、询盘、发盘、还盘、包装、装运、支付方式、保险、合同签订、索赔等。除此以外，还增加了祝贺信、感谢信、邀请函、促销以及代理等相关内容。本教材突出实用性和对实践的指导，第1单元不仅列出完整信件的结构，而且给出当前普遍使用的传真及电子邮件的写作格式和商务英文函电表达的原则。第2～14单元则通过案例、实训题等形式体现了本教材的实用性。
目录
Unit 1 Layout of Business Correspondence
Unit 2 Establishing Trade Relations
Unit 3 Enquiries
Unit 4 Offers
Unit 5 Counteroffers
Unit 6 Packing
Unit 7 Shipment
Unit 8 Terms of Payment
Unit 9 Insurance
Unit I0 Conclusion of Business
Unit II Complaints and Adjustment
Unit 12 Letters of Congratulations, Thanks and Invitations
Unit 13 Sales Promotion
Unit 14 Agency
Appendix A Common Currencies
Appendix B Common Abbreviation Used in Business Correspondence
References
Unit 2 Establishing Trade Relations
Unit 3 Enquiries
Unit 4 Offers
Unit 5 Counteroffers
Unit 6 Packing
Unit 7 Shipment
Unit 8 Terms of Payment
Unit 9 Insurance
Unit I0 Conclusion of Business
Unit II Complaints and Adjustment
Unit 12 Letters of Congratulations, Thanks and Invitations
Unit 13 Sales Promotion
Unit 14 Agency
Appendix A Common Currencies
Appendix B Common Abbreviation Used in Business Correspondence
References
