涉外企业管理实务（英文版） / 全国高等院校基于工作过程的校企合作系列教材
￥28.00定价
作者： 陈谊，彭丽巍
出版时间：2015-08
出版社：对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566313676
- 78318
- 2015-08
- H31
内容简介
陈谊、彭丽巍主编的《涉外企业管理实务(英文版全国高等院校基于工作过程的校企合作系列教材)》分为六个模块：涉外企业管理基础认知、战略管理、人力资源管理、营销管理、运作管理和企业伦理管理。学生在学习中先了解涉外企业管理的现状与特点，然后通过战略管理、人力资源决策、市场营销决策、生产与服务决策等内容的学习及实训，掌握企业从建立到销售产品、获得利润的一个总体规划过程。最后针对当前社会对企业责任的要求，编写了企业伦理管理与社会责任等内容，培养学生的基本企业伦理道德。
目录
Module One Introduction to Foreign-Related Companies
Ⅰ.Introduction to Foreign-Related Companies
ning-in
reign-Related Companies and Their Developments
Ⅱ.Functional Management of Foreign-Related Companies
ning-in
fferent Functions in Companies
Ⅲ.Procedures of Establishing Foreign-Related Companies in China
quirements of Establishing Joint Ventures and Foreign Companies in China
cedures of Establishing Joint Ventures and Foreign Companies in China
Supplementary Reading How Chinese Companies Go Abroad
案例分析及实训任务 星巴克灵活的国际市场经营方式
Module Two Strategic Management
Ⅰ.What Is Strategic Management？
ning-in
rategic Management
Ⅱ.Tasks of Strategic Management
veloping Vision and Mission Statements
tablishing Objectives
3.A Situational Analysis
nerate， Evaluate and Select Strategies
plement Strategies
rategy Evaluation
案例分析及实训任务 从卡夫食品有限公司战略看未来发展
Module Three Human Resource Management
Ⅰ.Introduction to Human Resource Management
ning-in
man Resource Management
Ⅱ.Tasks of Human Resource Management
cruiting Employees
aining Employees
ployees' Performance Appraisal
ployee Movement Management
tablishing Employee Compensation Plans
aling with Labor Relations
Supplementary Reading Managing Human Resource in International Business
案例分析及实训任务 卓越亚马逊的“全员持股”
Module Four Marketing Management
Ⅰ.Introduction to Marketing
ning-in
olvement of Marketing
listic Marketing
cess of Marketing
Ⅱ.Main Tasks of Marketing
rketing Research
vironment and Consumer Analysis
rket Segmentation and Selection
duct Strategy
icing Strategy
stribution Strategy
motion
Supplementary Reading Brand Strategy
案例分析及实训任务 周大福：一线品牌三线突围--金字塔式产品体系，助攻下一个战略高地
Module Five Operations Management
roduction to Operations Management
ning-in
erations Management
Ⅱ.Operations Management in Manufacturers
ning-in
cation Strategy
yout Strategy
curement Management
duction Planning
ventory Management
st-in-Time （JIT） Production and Lean Production
Ⅲ.Operations Decisions for Companies in Service Industry
ning-in
e Characteristics of Service
erations Decisions in Service Companies
案例分析及实训任务 顺丰速运：“收1派2”背后的流程再造
案例分析及实训任务 A快餐店的经营问题
Module Six Enterprise Ethics and Social Responsibility
Ⅰ.What Is Business Ethics and Why Is It Important？
Ⅱ.What Are the Main Ethical Problems in Commercial Environment
hical Problems in HRM
hical Problems in Marketing
hical Problems in Accounting
hical Problems in Environment
hical Problems in International Business
Ⅲ.Managing Business Ethics and Corporate Social Responsibility
naging Business Ethics
rporate Social Responsibility
案例分析及实训任务 联想的“公益创投”
参考文献
Ⅰ.Introduction to Foreign-Related Companies
ning-in
reign-Related Companies and Their Developments
Ⅱ.Functional Management of Foreign-Related Companies
ning-in
fferent Functions in Companies
Ⅲ.Procedures of Establishing Foreign-Related Companies in China
quirements of Establishing Joint Ventures and Foreign Companies in China
cedures of Establishing Joint Ventures and Foreign Companies in China
Supplementary Reading How Chinese Companies Go Abroad
案例分析及实训任务 星巴克灵活的国际市场经营方式
Module Two Strategic Management
Ⅰ.What Is Strategic Management？
ning-in
rategic Management
Ⅱ.Tasks of Strategic Management
veloping Vision and Mission Statements
tablishing Objectives
3.A Situational Analysis
nerate， Evaluate and Select Strategies
plement Strategies
rategy Evaluation
案例分析及实训任务 从卡夫食品有限公司战略看未来发展
Module Three Human Resource Management
Ⅰ.Introduction to Human Resource Management
ning-in
man Resource Management
Ⅱ.Tasks of Human Resource Management
cruiting Employees
aining Employees
ployees' Performance Appraisal
ployee Movement Management
tablishing Employee Compensation Plans
aling with Labor Relations
Supplementary Reading Managing Human Resource in International Business
案例分析及实训任务 卓越亚马逊的“全员持股”
Module Four Marketing Management
Ⅰ.Introduction to Marketing
ning-in
olvement of Marketing
listic Marketing
cess of Marketing
Ⅱ.Main Tasks of Marketing
rketing Research
vironment and Consumer Analysis
rket Segmentation and Selection
duct Strategy
icing Strategy
stribution Strategy
motion
Supplementary Reading Brand Strategy
案例分析及实训任务 周大福：一线品牌三线突围--金字塔式产品体系，助攻下一个战略高地
Module Five Operations Management
roduction to Operations Management
ning-in
erations Management
Ⅱ.Operations Management in Manufacturers
ning-in
cation Strategy
yout Strategy
curement Management
duction Planning
ventory Management
st-in-Time （JIT） Production and Lean Production
Ⅲ.Operations Decisions for Companies in Service Industry
ning-in
e Characteristics of Service
erations Decisions in Service Companies
案例分析及实训任务 顺丰速运：“收1派2”背后的流程再造
案例分析及实训任务 A快餐店的经营问题
Module Six Enterprise Ethics and Social Responsibility
Ⅰ.What Is Business Ethics and Why Is It Important？
Ⅱ.What Are the Main Ethical Problems in Commercial Environment
hical Problems in HRM
hical Problems in Marketing
hical Problems in Accounting
hical Problems in Environment
hical Problems in International Business
Ⅲ.Managing Business Ethics and Corporate Social Responsibility
naging Business Ethics
rporate Social Responsibility
案例分析及实训任务 联想的“公益创投”
参考文献
