商务英语函电（第2版）
￥40.00定价
作者： 李蕾
出版时间：2015-09
出版社：对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566314048
- 75187
- 2015-09
- H315
内容简介
对外经济贸易的蓬勃发展为我国高校商务英语专业建设提供了难得的机遇，也提出了挑战。为了推动商务英语本科专业的发展，对外经济贸易大学出版社组织编写了这套“全国应用型本科商务英语系列规划教材”。
面对经济全球化和中国加入WTO之后社会对人才需求的新形势，高等院校本科商务英语教育应该定位于“培养德、智、体、美、劳全面发展，英语语言基础扎实，具有较强的英语交际能力，具备基本的商务与文秘知识和业务能力，知识面宽，具有创新精神，知识、能力、素质协调统一，面向经贸、外事、涉外企业、跨国公司、教育等行业，能从事国际商务策划、国际商务谈判、国际贸易、国际金融、国际市场营销、高级商务翻译、教学、科研及管理工作的高级应用型专门人才”。由李蕾主编的《商务英语函电（第2版全国应用型本科商务英语系列规划教材四川省十二五普通高等教育本科规划教材）》从当前形势需求出发，力求培养具有扎实的英语基本功，掌握国际商务基础理论和知识，善于跨文化交流与沟通，能适应经济全球化需求，具备国际竞争力的复合型英语人才。
面对经济全球化和中国加入WTO之后社会对人才需求的新形势，高等院校本科商务英语教育应该定位于“培养德、智、体、美、劳全面发展，英语语言基础扎实，具有较强的英语交际能力，具备基本的商务与文秘知识和业务能力，知识面宽，具有创新精神，知识、能力、素质协调统一，面向经贸、外事、涉外企业、跨国公司、教育等行业，能从事国际商务策划、国际商务谈判、国际贸易、国际金融、国际市场营销、高级商务翻译、教学、科研及管理工作的高级应用型专门人才”。由李蕾主编的《商务英语函电（第2版全国应用型本科商务英语系列规划教材四川省十二五普通高等教育本科规划教材）》从当前形势需求出发，力求培养具有扎实的英语基本功，掌握国际商务基础理论和知识，善于跨文化交流与沟通，能适应经济全球化需求，具备国际竞争力的复合型英语人才。
目录
Unit One Business Letter-Writing and Its Layout
Part One： Teaching Aims and Requirements
Part Two： Study of Business Letter-Writing
Part Three： Notes
Part Four： Exercises
Unit Two Faxes and E-mails
Part One： Teaching Aims and Requirements
Part Two： Study of Fax
Part Three： Study of E-mail
Part Four： Notes
Part Five： Exercises
Unit Three Establishing Business Relations
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Four Enquiries and Replies
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Five Offers and Counteroffers
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Six Letters of Ordering
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Seven Terms of Payment
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge'
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Eight Shipment
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Nine Insurance
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Ten Complaints and Adjustments
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Eleven Common Business Documentation
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Commercial Invoice
Part Four： Associative Thinking
Part Five： Exercises
Unit Twelve Contract
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Contract
Part Four： Associative Thinking
Part Five： Exercises
Bibliography
Part One： Teaching Aims and Requirements
Part Two： Study of Business Letter-Writing
Part Three： Notes
Part Four： Exercises
Unit Two Faxes and E-mails
Part One： Teaching Aims and Requirements
Part Two： Study of Fax
Part Three： Study of E-mail
Part Four： Notes
Part Five： Exercises
Unit Three Establishing Business Relations
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Four Enquiries and Replies
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Five Offers and Counteroffers
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Six Letters of Ordering
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Seven Terms of Payment
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge'
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Eight Shipment
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Nine Insurance
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Ten Complaints and Adjustments
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Letters
Part Four： Associative Thinking
Part Five： Exercises
Unit Eleven Common Business Documentation
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Commercial Invoice
Part Four： Associative Thinking
Part Five： Exercises
Unit Twelve Contract
Part One： Teaching Aims and Requirements
Part Two： Study of Background Knowledge
Part Three： Study of Sample Contract
Part Four： Associative Thinking
Part Five： Exercises
Bibliography
