国际商务谈判（英文版） / 国际经济与贸易专业双语系列教材
￥32.00定价
作者： 周杏英
出版时间：2016-03
出版社：对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566315489
- 71213
- 2016-03
- F740.41
内容简介
周杏英编著的《国际商务谈判(英文版国际经济与贸易专业双语系列教材)》侧重实用性和可操作性，分为三大部分，包括谈判策略与技巧、国际贸易中各个环节的谈判以及各国的谈判风格。基于情景教学和案例教学的理念，各单元穿插形式多样的学习任务，如角色扮演、案例分析、讨论题、判断题和选择题等。在练习的设计和编写方面充分考虑到大部分学生缺乏商务谈判经验这一实际情况，尽量列出详细的说明和指引，帮助学生理解所需完成的谈判任务，运用所学的知识和技巧更好地进入模拟谈判情景，进行模拟商务谈判。使学生在真实的模拟环境中扮演不同角色，提高学习兴趣，提升谈判能力。
目录
Part Ⅰ Managing the Negotiation Process
Phase 1 Preparing for the Negotiation
Phase 2 Opening
Phase 3 Bargaining
Phase 4 Closing
Part Ⅱ Negotiation in International Business
Unit One Making Enquiries
Unit Two Negotiating Prices
Unit Three Placing Orders
Unit Four Terms of Payment
Unit Five Packing
Unit Six Shipment
Unit Seven Insurance & Claim
Part Ⅲ Different Negotiating Styles
e American Negotiating Style
e German Negotiating Style
e British Negotiating Style
e French Negotiating Style
e Italian Negotiating Style
e Russian Negotiating Style
e Australian Negotiating Style
e Japanese Negotiating Style
e Singaporean Negotiating Style
e Arabic Negotiating Style
e Indian Negotiating Style
e Mexican Negotiating Style
e Brazilian Negotiating Style
e South African Negotiating Style
Key to Exercises
Bibliography
Phase 1 Preparing for the Negotiation
Phase 2 Opening
Phase 3 Bargaining
Phase 4 Closing
Part Ⅱ Negotiation in International Business
Unit One Making Enquiries
Unit Two Negotiating Prices
Unit Three Placing Orders
Unit Four Terms of Payment
Unit Five Packing
Unit Six Shipment
Unit Seven Insurance & Claim
Part Ⅲ Different Negotiating Styles
e American Negotiating Style
e German Negotiating Style
e British Negotiating Style
e French Negotiating Style
e Italian Negotiating Style
e Russian Negotiating Style
e Australian Negotiating Style
e Japanese Negotiating Style
e Singaporean Negotiating Style
e Arabic Negotiating Style
e Indian Negotiating Style
e Mexican Negotiating Style
e Brazilian Negotiating Style
e South African Negotiating Style
Key to Exercises
Bibliography
