职通英语工商管理模块
作者： 贺雪娟
出版时间：2016-07
出版社：高等教育出版社
“十二五”职业教育国家规划教材
- 高等教育出版社
- 9787040462319
- 1版
- 69063
- 60250835-0
- 平装
- 异16开
- 2016-07
- 250
- 155
- 文学
- 外国语言文学
- H319.39
- 财经商贸
- 本科 高职
《职通英语》系列教材旨在贯彻《国家中长期教育改革和发展规划纲要（2010-2020年）》，全面推进中等和高等职业教育衔接，打造中、高职英语学习的完整体系，巩固和夯实中高职学生的英语语言基础，全面提升学生的职场交际能力。
《职通英语工商管理模块》是“十二五”职业教育国家规划教材《职通英语》的行业分册，旨在培养学生在行业领域的真实工作情境中的英语综合运用能力，深化行业认知，夯实专业技能。本册包含8个单元，供一个学期使用，配备电子版教参和音频。
前辅文
Unit 1 Enterprise Cognition
I. Starter
II. Learn to Know
Passage One: Haier — No. 1 Global Home Appliance Brand
Passage Two: Microsoft Corporation — Forerunner of PC Software Maker
III. Circumstance for Listening
IV. Circumstance for Speaking
V. Extension
VI. After-class Snack
Unit 2 Human Resources Management
I. Starter
II. Learn to Know
Passage One: Human Resources Management (HRM)
Passage Two: Being a Human Resources Manager
III. Circumstance for Listening
IV. Circumstance for Speaking
V. Extension
VI. After-class Snack
Unit 3 Financial Management
I. Starter
II. Learn to Know
Passage One: Introduction to Financial Management
Passage Two: How to Manage Finance
III. Circumstance for Listening
IV. Circumstance for Speaking
V. Extension
VI. After-class Snack
Unit 4 Marketing Management
I. Starter
II. Learn to Know
Passage One: Marketing Management
Passage Two: Marketing Management Philosophies
III. Circumstance for Listening
IV. Circumstance for Speaking
V. Extension
VI. After-class Snack
Unit 5 Quality Management
I. Starter
II. Learn to Know
Passage One: Five Important Steps in Total Quality Management
Passage Two: A Model for Total Quality Management
III. Circumstance for Listening
IV. Circumstance for Speaking
V. Extension
VI. After-class Snack
Unit 6 Production Management
I. Starter
II. Learn to Know
Passage One: Production Management
Passage Two: Production Management Methods and Models
III. Circumstance for Listening
IV. Circumstance for Speaking
V. Extension
VI. After-class Snack
Unit 7 Research and Development Management
I. Starter
II. Learn to Know
Passage One: R&D Management Duties
Passage Two: How to Become an R&D Manager
III. Circumstance for Listening
IV. Circumstance for Speaking
V. Extension
VI. After-class Snack
Unit 8 I nformation Management
I. Starter
II. Learn to Know
Passage One: Enterprise Information Management
Passage Two: Information Technology in Business Management
III. Circumstance for Listening
IV. Circumstance for Speaking
V. Extension
VI. After-class Snack
Vocabulary
