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出版时间:2014-08

出版社:上海交通大学出版社

以下为《新核心高职行业英语——汽车英语》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 上海交通大学出版社
  • 9787313118370
  • 62530
  • 53160789-3
  • 2014-08
  • 工学
  • 机械工程
  • U46
  • 英语
  • 高职
内容简介
  易霞妮、朱昱煜主编的这本《汽车英语》以汽车商务活动为背景,以汽车英语应用为主线,内容涉及汽车商务工作中的汽车历史、汽车构造、汽车商务礼仪、汽车销售、二手车买卖、汽车商务谈判、汽车保险、汽车销售合同八个方面。通过对本教材的学习,学生可以初步全面接触汽车商务实践活动,并获得将英语技能运用到汽车商务实践中的直接经验,为学生将来从事汽车营销、商务洽谈等专业工作打下必要的基础。
  本书适合高等职业教育汽车商务(营销),汽车维修与运用,国际商务等专业的专业课程教学之用,也适合汽车英语爱好者学习汽车英语之用。
目录
Unit 1 Do You Know Automotive History?
  Reading One Automotive History and Automobile Brands
  Reading Two The 1984 Ferrari 400i Featured Fuellnjection
Unit 2 Do You Know Basic Structures of Automobiles?
  Reading One Basic Structures of Automobiles
  Reading Two Engine Operating Principles
Unit 3 Do You Know Car Salesman Etiquette?
  Reading One Car Salesman Etiquette
  Reading Two How to Improve Communication Skills in Business?
Unit 4 How to Succeed in Your Career in Car Sales?
  Reading One How to Succeed in Your Career in Car Sales?
  Reading Two What Salespeople Should Know about Women Buyers
Unit 5 How to Buy a Used Car?
  Reading One Guide for Buying a Used Car
  Reading Two Buying a Used Car
Unit 6 How to Negotiate Automotive Business with Clients?
  Reading One How to Get a Good Deal on Your Trade-In Car
  Reading Two How to Bargain for the Car at the Dealership
Unit 7 Do You Know Automobile Insurance?
  Reading One How Car Insurance Works
  Reading Two What Determines the Price of My Auto Insurance Policy?
Unit 8 How to Fill in Automotive Contracts?
  Reading One Contract ofVehicle Purchase and Sales
  Reading Two Personal Private Car Loan
Glossary
Achievement Test and Keys
References
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