新核心高职行业英语——汽车英语
¥32.00定价
作者: 易霞妮,朱昱煜
出版时间:2014-08
出版社:上海交通大学出版社
- 上海交通大学出版社
- 9787313118370
- 62530
- 53160789-3
- 2014-08
- 工学
- 机械工程
- U46
- 英语
- 高职
内容简介
易霞妮、朱昱煜主编的这本《汽车英语》以汽车商务活动为背景,以汽车英语应用为主线,内容涉及汽车商务工作中的汽车历史、汽车构造、汽车商务礼仪、汽车销售、二手车买卖、汽车商务谈判、汽车保险、汽车销售合同八个方面。通过对本教材的学习,学生可以初步全面接触汽车商务实践活动,并获得将英语技能运用到汽车商务实践中的直接经验,为学生将来从事汽车营销、商务洽谈等专业工作打下必要的基础。
本书适合高等职业教育汽车商务(营销),汽车维修与运用,国际商务等专业的专业课程教学之用,也适合汽车英语爱好者学习汽车英语之用。
本书适合高等职业教育汽车商务(营销),汽车维修与运用,国际商务等专业的专业课程教学之用,也适合汽车英语爱好者学习汽车英语之用。
目录
Unit 1 Do You Know Automotive History?
Reading One Automotive History and Automobile Brands
Reading Two The 1984 Ferrari 400i Featured Fuellnjection
Unit 2 Do You Know Basic Structures of Automobiles?
Reading One Basic Structures of Automobiles
Reading Two Engine Operating Principles
Unit 3 Do You Know Car Salesman Etiquette?
Reading One Car Salesman Etiquette
Reading Two How to Improve Communication Skills in Business?
Unit 4 How to Succeed in Your Career in Car Sales?
Reading One How to Succeed in Your Career in Car Sales?
Reading Two What Salespeople Should Know about Women Buyers
Unit 5 How to Buy a Used Car?
Reading One Guide for Buying a Used Car
Reading Two Buying a Used Car
Unit 6 How to Negotiate Automotive Business with Clients?
Reading One How to Get a Good Deal on Your Trade-In Car
Reading Two How to Bargain for the Car at the Dealership
Unit 7 Do You Know Automobile Insurance?
Reading One How Car Insurance Works
Reading Two What Determines the Price of My Auto Insurance Policy?
Unit 8 How to Fill in Automotive Contracts?
Reading One Contract ofVehicle Purchase and Sales
Reading Two Personal Private Car Loan
Glossary
Achievement Test and Keys
References
Reading One Automotive History and Automobile Brands
Reading Two The 1984 Ferrari 400i Featured Fuellnjection
Unit 2 Do You Know Basic Structures of Automobiles?
Reading One Basic Structures of Automobiles
Reading Two Engine Operating Principles
Unit 3 Do You Know Car Salesman Etiquette?
Reading One Car Salesman Etiquette
Reading Two How to Improve Communication Skills in Business?
Unit 4 How to Succeed in Your Career in Car Sales?
Reading One How to Succeed in Your Career in Car Sales?
Reading Two What Salespeople Should Know about Women Buyers
Unit 5 How to Buy a Used Car?
Reading One Guide for Buying a Used Car
Reading Two Buying a Used Car
Unit 6 How to Negotiate Automotive Business with Clients?
Reading One How to Get a Good Deal on Your Trade-In Car
Reading Two How to Bargain for the Car at the Dealership
Unit 7 Do You Know Automobile Insurance?
Reading One How Car Insurance Works
Reading Two What Determines the Price of My Auto Insurance Policy?
Unit 8 How to Fill in Automotive Contracts?
Reading One Contract ofVehicle Purchase and Sales
Reading Two Personal Private Car Loan
Glossary
Achievement Test and Keys
References