- 东北财经大学出版社
- 9787565412271
- 56356
- 43157309-6
- 16开
- 2013-08
- 管理学
- 工商管理
- F59
- 旅游管理
- 本科
内容简介
杨燕等编著的《新编旅游英语教程(附光盘第2版21世纪高等院校旅游管理精品教材)》的内容生动、题材广泛，书中内容主要涉及旅行社、旅游饭店、航空运输、旅游历史地理、国内外著名旅游名胜古迹、中外文化习俗等多个领域多个方面的相关知识，及时地向学生传递了相关知识信息。本教材主编写目标是为旅游管理专业学生及旅游英语爱好者提供一本以培养英语语言能力为主，以充实旅游知识为辅的英语教材。融知识性和趣味性于一体，帮助学生深入了解旅游文化知识，熟悉旅行社、酒店及其他旅游服务机构及其他业务知识，为学生今后从事旅游及相关行业工作奠定良好基础。本书非常注重语言的准确性和地道性，案例尽量取材于原版相关书籍。本书适用于旅游英语专业二年级以上（包括二年级）学生使用，同时还可以作为旅游管理专业学生的双语教学教材或旅游行为培训教材。
目录
Unit One
Text A Travel as an Industry
Text B The Vacation and Leisure Traveler
Practical Writing: Notice ( 1 )
Supplementary Reading Basic Approaches to the Study of Tourism (1)
Unit Two
Text A What is Tourism?
Text B The Study of Tourism
Practical Writing : Notice (2)
Supplementary Reading Basic Approaches to the Study of Tourism (2)
Unit Three
Text A Globalization and the Tourism Industry
Text B Globalization and a New Type of Tourist
Practical Writing : Letter Writing ( 1 )
Supplementary Reading Insecurity, Risks and Crises in Tourism
Unit Four
Text A Cultural Tourism
Text B Cultural Effects of Tourism
Practical Writing : Letter Writing (2)
Supplementary Reading Different Types of Tourism
Unit Five
Text A Hospitality Resources
Text B What Is Hospitality Management?
Practical Writing: Invitation Card Writing
Supplementary Reading Ecotourism
Unit Six
Text A The Airline Industry
Text B The Motorcoach Industry
Practical Writing: Reservation Letter
Supplementary Reading Impact of Tourism on Employment
Unit Seven
Text A The Food Service Industry
Text B Junk Food and a Hectic Pace
Practical Writing: Letter of Confirmation
Supplementary Reading Early Food Services
Unit Eight
Text A Future Trends in Tourism
Text B The Arrival of Heritage Tourism
Practical Writing: Letter of Application
Supplementary Reading Are We There Yet?
Unit Nine
Text A Recreation
Text B Casinos and Gaming
Practical Writing : R6sum6
Supplementary Reading The Walt Disney Company
Unit Ten
Text A The Language of Tourism
Text B Attractions
Practical Writing: Thank-you Letter
Supplementary Reading Entertainment and Shopping
Unit Eleven
Text A Types of Travel Agencies
Text B Travel Agency Organizations
Practical Writing: Complaints
Supplementary Reading The World Tourism Organization
Unit Twelve
Text A The Channels of Distribution
Text B Specialty Channelers
Practical Writing: Letters of Inquiry or Request
Supplementary Reading Establish a Promotional Mix for Travel
Intermediaries
Unit Thirteen
Text A Special Segments of Business Travel
Text B Incentive Travel & Convention/Meeting Planners
Practical Writing: Welcome Speech
Supplementary Reading Tour Wholesalers and Operators
Unit Fourteen
Text A Studying Tourist Behavior
Text B Behavior of Individual Customers
Practical Writing : Advertisement
Supplementary Reading Bright Future for Travel Agents
Unit Fifteen
Text A Why is Demand Important?
Text B Market Potential Analysis
Practical Writing: Business Reports
Supplementary Reading Mass-Market Tourism
Unit Sixteen
Text A Life-Seeing Tourism
Text B Improvement in Educational and Cultural Content of Tourism
Practical Writing: Hotel Reservation Agreement
Supplementary Reading Types of Destinations--Travel Experiences --
References
Text A Travel as an Industry
Text B The Vacation and Leisure Traveler
Practical Writing: Notice ( 1 )
Supplementary Reading Basic Approaches to the Study of Tourism (1)
Unit Two
Text A What is Tourism?
Text B The Study of Tourism
Practical Writing : Notice (2)
Supplementary Reading Basic Approaches to the Study of Tourism (2)
Unit Three
Text A Globalization and the Tourism Industry
Text B Globalization and a New Type of Tourist
Practical Writing : Letter Writing ( 1 )
Supplementary Reading Insecurity, Risks and Crises in Tourism
Unit Four
Text A Cultural Tourism
Text B Cultural Effects of Tourism
Practical Writing : Letter Writing (2)
Supplementary Reading Different Types of Tourism
Unit Five
Text A Hospitality Resources
Text B What Is Hospitality Management?
Practical Writing: Invitation Card Writing
Supplementary Reading Ecotourism
Unit Six
Text A The Airline Industry
Text B The Motorcoach Industry
Practical Writing: Reservation Letter
Supplementary Reading Impact of Tourism on Employment
Unit Seven
Text A The Food Service Industry
Text B Junk Food and a Hectic Pace
Practical Writing: Letter of Confirmation
Supplementary Reading Early Food Services
Unit Eight
Text A Future Trends in Tourism
Text B The Arrival of Heritage Tourism
Practical Writing: Letter of Application
Supplementary Reading Are We There Yet?
Unit Nine
Text A Recreation
Text B Casinos and Gaming
Practical Writing : R6sum6
Supplementary Reading The Walt Disney Company
Unit Ten
Text A The Language of Tourism
Text B Attractions
Practical Writing: Thank-you Letter
Supplementary Reading Entertainment and Shopping
Unit Eleven
Text A Types of Travel Agencies
Text B Travel Agency Organizations
Practical Writing: Complaints
Supplementary Reading The World Tourism Organization
Unit Twelve
Text A The Channels of Distribution
Text B Specialty Channelers
Practical Writing: Letters of Inquiry or Request
Supplementary Reading Establish a Promotional Mix for Travel
Intermediaries
Unit Thirteen
Text A Special Segments of Business Travel
Text B Incentive Travel & Convention/Meeting Planners
Practical Writing: Welcome Speech
Supplementary Reading Tour Wholesalers and Operators
Unit Fourteen
Text A Studying Tourist Behavior
Text B Behavior of Individual Customers
Practical Writing : Advertisement
Supplementary Reading Bright Future for Travel Agents
Unit Fifteen
Text A Why is Demand Important?
Text B Market Potential Analysis
Practical Writing: Business Reports
Supplementary Reading Mass-Market Tourism
Unit Sixteen
Text A Life-Seeing Tourism
Text B Improvement in Educational and Cultural Content of Tourism
Practical Writing: Hotel Reservation Agreement
Supplementary Reading Types of Destinations--Travel Experiences --
References
