CHAPTER ONE Introduction to News and the Medium
  I. News
  II. News Values
  III. Hard News and Soft News
  IV. Media
  V. Newspapers and Magazines in USA and UK
  VI. News Agency
CHAPTER TWO Introduction to Sections of Medium
  Sections of a Newspaper
CHAPTER THREE Understanding News Headline
  I. Knowing Newspaper Headline
  II. Features of the English Newspaper Headline
  III. News Headline Grammar
  IV. Rhetorical Devices Of English Newspaper Headline
  V. Different Types of Newspaper Headline
  VI. Headline Vocabulary
CHAPTER FOUR Readihg News Lead
  I. News Lead and Summary Sentence
  II. Direct Lead
  III. Delayed Lead
  IV. The Inverted Pyramid Form
  V. Understanding News Lead
CHAPTER FIVE Different News Types
  I. News Types
  II. The Layout of Newspaper
CHAPTER SIX Advertisement Reading
  I. Features of Advertising English
  I1. Classified Advertisements
  II1. Cultural Differences in Advertising Texts
CHAPTER SEVEN Methods of News Reading
  Critical Reading
CHAPTER EIGHT Introduction to Internet News Reading
  I. The Superiority of Internet as a Mass Medium
  II. Linguistic Features of Internet News
  III. The layout of Newspaper Website
  IV. How to Search News on the Internet
CHAPTER NINE English-Chinese News Translation
  I. Translating News Headlines
  II. Translating News Leads
  III. Translating News Body
  IV. Cultural Awareness in English-Chinese News Translation
CHAPTER TEN Introduction to English Newspaper Formats
  I. Broadsheet
  II. Tabloid--A sensational, Gossip-filled Newspaper
  III. Compact Newspaper--Tabloid Format Newspaper
  IV. Berliner (format)
  V. Switch to Smaller Sizes
CHAPTER ELEVEN NewMedia
  I. Interactivity and New Media
  II. Microblog--an Information Platform of New Media Era
  III. Twitter &Sina' s Weibo
  IV. Viber and Wechat
  V. Newspapers in New Media Context
CHAPTER TWELVE Making a Newspaper
  I. Technical Support
  II. Making Your Own Classroom Paper
  III. Resources
CHAPTER THIRTEEN Selected News Stories
APPENDIX Journalistic Vocabulary