景区运营管理 / 普通高等院校旅游管理类“十三五”规划教材，教育部旅游管理专业本科综合改革试点项目配套规划教材
￥58.00定价
作者： 董观志
出版时间：2021-09
出版社：华中科技大学出版社
- 华中科技大学出版社
- 9787568017893
- 1-4
- 40563
- 43244138-4
- 平装
- 16开
- 2021-09
- 357
- 管理学
- 工商管理
- F590.6
- 旅游管理专业
- 本科
作者简介
内容简介
本书是全国高等院校旅游管理专业类“十三五”规划教材和教育部旅游管理专业综合改革试点项目配套规划教材。
本书注重理论与实践相结合，通过对实践案例的分析，结合国内外景区运营管理最新理论和研究成果，融理论与实践为一体；把定性研究方法与定量研究方法相结合，注重学科的理论性、系统性，力求反映景区运营管理规律和特点。同时书中还提供了大量景区运营管理发展的最新数据和资料，力求丰富、新颖、典型、全面，具有较强的理论性、系统性、科学性和实用性。
结合国内外景区发展的实际，阐述分析相关景区运营管理的基本理论，以大量具体翔实的实证案例对理论进行阐述，并且针对当前景区运营管理的重大问题，提出分析和解决问题的思路，有利于加快我国景区发展，建立和完善经营管理体制，实现旅游业可持续发展。
本书注重理论与实践相结合，通过对实践案例的分析，结合国内外景区运营管理最新理论和研究成果，融理论与实践为一体；把定性研究方法与定量研究方法相结合，注重学科的理论性、系统性，力求反映景区运营管理规律和特点。同时书中还提供了大量景区运营管理发展的最新数据和资料，力求丰富、新颖、典型、全面，具有较强的理论性、系统性、科学性和实用性。
结合国内外景区发展的实际，阐述分析相关景区运营管理的基本理论，以大量具体翔实的实证案例对理论进行阐述，并且针对当前景区运营管理的重大问题，提出分析和解决问题的思路，有利于加快我国景区发展，建立和完善经营管理体制，实现旅游业可持续发展。
目录
第一章景区管理导论
Chapter 1Introduction of visitor attractions management第一节景区概念解析/2
Conception and analysis of visitor attractions第二节景区发展历程/10
Development history of visitor attractions第三节景区管理理论/15
Management theory of visitor attractions第四节景区管理定位/25
Orientation of visitor attractions management
37
第二章景区规划管理
Chapter 2Visitor attractions planning and management第一节景区规划可行性研究/38
The feasibility study of visitor attractions planning第二节景区规划的编制规范/41
The compilation specification of visitor attractions planning第三节景区规划的系统结构/47
The systematic structure of visitor attractions planning第四节景区规划的运作管理/54
The operation management of visitor attractions planning第五节景区规划开发模式探索/58
The exploration about development model of visitor attractions planning
71
第三章景区开发筹建管理
Chapter 3Visitor attractions development and construction management第一节景区工程建设合同管理/72
Construction contract management of visitor attractions project第二节景区工程建设质量管理/75
Quality management of construction project in visitor attractions第三节景区工程建设投资管理/79
Investment management of construction project in visitor attractions第四节景区开业策划运作管理/83
Operation management of visitor attractions opening plan
目录 93
第四章景区产品创新管理
Chapter 4Innovation management of visitor attractions product第一节景区产品的特性与创新意义/94
Characteristic and innovative significance of visitor attractions product第二节景区产品创新的理论与原则/97
Theory and principle of visitor attractions product innovation第三节景区产品创新的方法与途径/98
Methods and approaches visitor attractions product innovation第四节景区产品创新的运作与管理/102
Operation and management of visitor attractions product innovation第五节景区节庆演艺产品策划管理/105
Planning management of festival and performance in visitor attractions
117
第五章景区组织结构管理
Chapter 5Management of visitor attractions organizational structure第一节景区组织的建立原则与基本形式/118
The establishment principle and basic form of visitor attractions organization第二节景区组织的机构设置与职权分配/122
Structural establishment and assignment of authority of visitor attractions organization第三节景区组织的运行机制与管理制度/127
The operating mechanism and management system of visitor attractions organization第四节人力资源的岗位培训与绩效考核/129
Post training and performance appraisal of human resources
137
第六章智慧景区管理
Chapter 6Management of wisdom visitor attractions第一节智慧景区基本概念与内涵/138
The basic summary and connotation of wisdom visitor attractions第二节智慧景区的总体框架构建/146
Framework construction of wisdom visitor attractions第三节智慧景区的系统建设内容/156
System construction of wisdom visitor attractions
169
第七章景区市场营销管理
Chapter 7Marketing management of visitor attractions第一节景区市场需求分析/170
The analysis of visitor attractions marketing第二节游客消费行为分析/174
The analysis of consuming behavior第三节景区市场营销管理/179
Marketing management of visitor attractions
203
第八章景区游客引导管理
Chapter 8Guide management for visitor in visitor attractions第一节景区标识系统管理/204
Identity management system of visitor attractions第二节景区安全管理/206
Safety management of visitor attractions第三节景区游客综合管理/217
Integrated management of visitors in visitor attractions
227
第九章景区质量管理
Chapter 9Quality control of visitor attractions第一节景区产品质量管理/228
The quality management of visitor attractions product第二节景区服务质量管理/232
Quality control of visitor attractions service第三节旅游景区综合质量管理/247
The integrated quality management of visitor attractions
265
第十章景区游乐设备管理
Chapter 10Recreation facilities management of visitor attractions第一节景区游乐设备的分类与特征/266
The classification and characteristic of recreation facility in visitor attractions第二节景区游乐设备的操作与运营/272
The operation and service of recreation facility in visitor attractions第三节景区设施设备的维护与保养/279
Maintenance and maintain of recreation facility in visitor attractions第四节景区设施设备的维修与更新/282
The maintenance and update of facility in visitor attractions
291
第十一章景区资本运作管理
Chapter 11Capital operation management of visitor attractions第一节景区资本管理任务/292
The mission about capital operation management of visitor attractions第二节景区成本管理/304
Cost control of visitor attractions第三节景区利润分配/309
Profit disposition of visitor attractions第四节景区融资管理/313
Financing management of visitor attractions
323
第十二章景区经营战略管理
Chapter 12Business strategy management of visitor attractions第一节景区经营战略管理过程/324
The process about business strategy management of visitor attractions第二节景区专业化战略的管理/333
Specialization strategy management of visitor attractions第三节景区集团化战略的管理/338
Group Strategy of visitor attractions第四节景区品牌化战略的管理/341
Brand management strategy of visitor attractions第五节景区国际化战略的管理/344
International strategy management of visitor attractions
353
本课程阅读推荐
Reading Recommendation
357
参考文献
Chapter 1Introduction of visitor attractions management第一节景区概念解析/2
Conception and analysis of visitor attractions第二节景区发展历程/10
Development history of visitor attractions第三节景区管理理论/15
Management theory of visitor attractions第四节景区管理定位/25
Orientation of visitor attractions management
37
第二章景区规划管理
Chapter 2Visitor attractions planning and management第一节景区规划可行性研究/38
The feasibility study of visitor attractions planning第二节景区规划的编制规范/41
The compilation specification of visitor attractions planning第三节景区规划的系统结构/47
The systematic structure of visitor attractions planning第四节景区规划的运作管理/54
The operation management of visitor attractions planning第五节景区规划开发模式探索/58
The exploration about development model of visitor attractions planning
71
第三章景区开发筹建管理
Chapter 3Visitor attractions development and construction management第一节景区工程建设合同管理/72
Construction contract management of visitor attractions project第二节景区工程建设质量管理/75
Quality management of construction project in visitor attractions第三节景区工程建设投资管理/79
Investment management of construction project in visitor attractions第四节景区开业策划运作管理/83
Operation management of visitor attractions opening plan
目录 93
第四章景区产品创新管理
Chapter 4Innovation management of visitor attractions product第一节景区产品的特性与创新意义/94
Characteristic and innovative significance of visitor attractions product第二节景区产品创新的理论与原则/97
Theory and principle of visitor attractions product innovation第三节景区产品创新的方法与途径/98
Methods and approaches visitor attractions product innovation第四节景区产品创新的运作与管理/102
Operation and management of visitor attractions product innovation第五节景区节庆演艺产品策划管理/105
Planning management of festival and performance in visitor attractions
117
第五章景区组织结构管理
Chapter 5Management of visitor attractions organizational structure第一节景区组织的建立原则与基本形式/118
The establishment principle and basic form of visitor attractions organization第二节景区组织的机构设置与职权分配/122
Structural establishment and assignment of authority of visitor attractions organization第三节景区组织的运行机制与管理制度/127
The operating mechanism and management system of visitor attractions organization第四节人力资源的岗位培训与绩效考核/129
Post training and performance appraisal of human resources
137
第六章智慧景区管理
Chapter 6Management of wisdom visitor attractions第一节智慧景区基本概念与内涵/138
The basic summary and connotation of wisdom visitor attractions第二节智慧景区的总体框架构建/146
Framework construction of wisdom visitor attractions第三节智慧景区的系统建设内容/156
System construction of wisdom visitor attractions
169
第七章景区市场营销管理
Chapter 7Marketing management of visitor attractions第一节景区市场需求分析/170
The analysis of visitor attractions marketing第二节游客消费行为分析/174
The analysis of consuming behavior第三节景区市场营销管理/179
Marketing management of visitor attractions
203
第八章景区游客引导管理
Chapter 8Guide management for visitor in visitor attractions第一节景区标识系统管理/204
Identity management system of visitor attractions第二节景区安全管理/206
Safety management of visitor attractions第三节景区游客综合管理/217
Integrated management of visitors in visitor attractions
227
第九章景区质量管理
Chapter 9Quality control of visitor attractions第一节景区产品质量管理/228
The quality management of visitor attractions product第二节景区服务质量管理/232
Quality control of visitor attractions service第三节旅游景区综合质量管理/247
The integrated quality management of visitor attractions
265
第十章景区游乐设备管理
Chapter 10Recreation facilities management of visitor attractions第一节景区游乐设备的分类与特征/266
The classification and characteristic of recreation facility in visitor attractions第二节景区游乐设备的操作与运营/272
The operation and service of recreation facility in visitor attractions第三节景区设施设备的维护与保养/279
Maintenance and maintain of recreation facility in visitor attractions第四节景区设施设备的维修与更新/282
The maintenance and update of facility in visitor attractions
291
第十一章景区资本运作管理
Chapter 11Capital operation management of visitor attractions第一节景区资本管理任务/292
The mission about capital operation management of visitor attractions第二节景区成本管理/304
Cost control of visitor attractions第三节景区利润分配/309
Profit disposition of visitor attractions第四节景区融资管理/313
Financing management of visitor attractions
323
第十二章景区经营战略管理
Chapter 12Business strategy management of visitor attractions第一节景区经营战略管理过程/324
The process about business strategy management of visitor attractions第二节景区专业化战略的管理/333
Specialization strategy management of visitor attractions第三节景区集团化战略的管理/338
Group Strategy of visitor attractions第四节景区品牌化战略的管理/341
Brand management strategy of visitor attractions第五节景区国际化战略的管理/344
International strategy management of visitor attractions
353
本课程阅读推荐
Reading Recommendation
357
参考文献
