- 电子科技大学出版社
- 9787564779139
- 1版
- 459373
- 69237616-3
- 16开
- 2022-07
- 220
- 经管大类
- 通用
作者简介
内容简介
本教材有鲜明的时代感，将课程思政元素融入，体现出实用性、全面性、趣味性等特点，具体如下：
第一，教材在编写的过程中，将思政元素融入“商务英语”课程中，建立“商务英语”课程思政，可以有效地弥补传统专业教学中思政元素的缺乏等问题。“商务英语”课程思政中的思政元素包括中国特色社会主义和中国梦宣传教育、理想信念教育、中华优秀传统文化教育、中华优秀传统美德、职业素养、工匠精神等，将这些元素融入“商务英语”教学的各个环节中，可以更好地结合商务英语的学科特点，有针对性地对学生进行思政教育，有助于实现教学目标。
第二，教材采用模块式编写，结构更为合理、紧凑。本教材主要以商务交际与贸易的具体程序为主线，从简单的商务面试开始，至复杂的商务谈判，都有合理的安排和论述。这种模块式的编写，不仅适用于教学需求，也为学生在毕业后能够迅速将理论化为实践奠定基础，充分体现了以交际能力培养为目标的教育思想和理念，培养其在各种商务环境下熟练运用英语知识与技能的能力，学习涉外商务活动中的交际方法。
第三，教材内容充分体现实用性和创新性。本教材在知识点的介绍和学生能力的培养方面设立了更清晰明确的目标。对现有的多种商务内容进行了全面的归纳、拆分、合并及其整理。同时，各单元紧扣主题，选择难度适中的考察材料,使得教材内容更为凝练，重点更为突出。
第四，教材的配套演练和练习内容更加丰富,形式更加灵活。本教材秉承广纳海量材料、接触特定场景、分析筛选材料、编制了情景对话、模拟角色演练的核心精华练习特色,增加了学生们课堂练习的趣味性和挑战性，让学生可以带着问题学习,在模拟场景中锻炼，结合教材的知识提高综合应用能力，从而实现学以致用的目的。
第五，专业知识更有针对性，商务氛围浓厚。本教材着眼于商务知识和英语应用能力的充分融合，在商务与英语有机贯通的基础上,有针对性地介绍一些与本单元内容相关的商务知识，更好地体现了商务英语的教学特色，也为教材的有效使用提供了实战保障。
第一，教材在编写的过程中，将思政元素融入“商务英语”课程中，建立“商务英语”课程思政，可以有效地弥补传统专业教学中思政元素的缺乏等问题。“商务英语”课程思政中的思政元素包括中国特色社会主义和中国梦宣传教育、理想信念教育、中华优秀传统文化教育、中华优秀传统美德、职业素养、工匠精神等，将这些元素融入“商务英语”教学的各个环节中，可以更好地结合商务英语的学科特点，有针对性地对学生进行思政教育，有助于实现教学目标。
第二，教材采用模块式编写，结构更为合理、紧凑。本教材主要以商务交际与贸易的具体程序为主线，从简单的商务面试开始，至复杂的商务谈判，都有合理的安排和论述。这种模块式的编写，不仅适用于教学需求，也为学生在毕业后能够迅速将理论化为实践奠定基础，充分体现了以交际能力培养为目标的教育思想和理念，培养其在各种商务环境下熟练运用英语知识与技能的能力，学习涉外商务活动中的交际方法。
第三，教材内容充分体现实用性和创新性。本教材在知识点的介绍和学生能力的培养方面设立了更清晰明确的目标。对现有的多种商务内容进行了全面的归纳、拆分、合并及其整理。同时，各单元紧扣主题，选择难度适中的考察材料,使得教材内容更为凝练，重点更为突出。
第四，教材的配套演练和练习内容更加丰富,形式更加灵活。本教材秉承广纳海量材料、接触特定场景、分析筛选材料、编制了情景对话、模拟角色演练的核心精华练习特色,增加了学生们课堂练习的趣味性和挑战性，让学生可以带着问题学习,在模拟场景中锻炼，结合教材的知识提高综合应用能力，从而实现学以致用的目的。
第五，专业知识更有针对性，商务氛围浓厚。本教材着眼于商务知识和英语应用能力的充分融合，在商务与英语有机贯通的基础上,有针对性地介绍一些与本单元内容相关的商务知识，更好地体现了商务英语的教学特色，也为教材的有效使用提供了实战保障。
目录
Contents
Unit 1 Applying for a Job····················································································· 1
1.1 Lead-in ································································································· 1
1.2 Speaking ································································································ 2
1.3 Reading ································································································· 5
1.4 Writing ·································································································· 8
1.5 Role Play ····························································································· 12
1.6 Language Focus ····················································································· 13
1.7 Vocabulary ··························································································· 16
Unit 2 Business Calls ························································································ 20
2.1 Lead-in ······························································································· 20
2.2 Speaking ······························································································ 21
2.3 Reading ······························································································· 24
2.4 Writing ································································································ 26
2.5 Role Play ····························································································· 30
2.6 Language Focus ····················································································· 30
2.7 Vocabulary ··························································································· 32
Unit 3 Business Conference ················································································ 36
3.1 Lead-in ······························································································· 36
3.2 Speaking ······························································································ 37
3.3 Reading ······························································································· 40
3.4 Writing ································································································ 42
3.5 Role Play ····························································································· 47
3.6 Language Focus ····················································································· 47
3.7 Vocabulary ··························································································· 51
Unit 4 Business Presentation ··············································································· 56
4.1 Lead-in ······························································································· 56
4.2 Speaking ······························································································ 57
4.3 Reading ······························································································· 60
4.4 Writing ································································································ 63
4.5 Role Play ····························································································· 65
4.6 Language Focus ····················································································· 66
4.7 Vocabulary ··························································································· 67
Unit 5 Building Business Relationships ·································································· 73
5.1 Lead-in ······························································································· 73
5.2 Speaking ······························································································ 74
5.3 Reading ······························································································· 77
5.4 Writing ································································································ 80
5.5 Role Play ····························································································· 83
5.6 Language Focus ····················································································· 83
5.7 Vocabulary ··························································································· 85
Unit 6 Business Trip ························································································· 89
6.1 Lead-in ······························································································· 89
6.2 Speaking ······························································································ 90
6.3 Reading ······························································································· 93
6.4 Writing ································································································ 95
6.5 Role Play ····························································································· 98
6.6 Language Focus ····················································································· 98
6.7 Vocabulary ·························································································· 101
Unit 7 Enquiries and Offers··············································································· 106
7.1 Lead-in ······························································································ 106
7.2 Speaking ····························································································· 107
7.3 Reading ······························································································ 109
7.4 Writing ······························································································· 112
7.5 Role Play ···························································································· 116
7.6 Language Focus ···················································································· 116
7.7 Vocabulary ·························································································· 118
Contents
Unit 8 Terms of Payment ·················································································· 122
8.1 Lead-in ······························································································ 122
8.2 Speaking ····························································································· 123
8.3 Reading ······························································································ 126
8.4 Writing ······························································································· 129
8.5 Role Play ···························································································· 133
8.6 Language Focus ···················································································· 134
8.7 Vocabulary ·························································································· 136
Unit 9 Business Negotiation ··············································································· 141
9.1 Lead-in ······························································································ 141
9.2 Speaking ····························································································· 143
9.3 Reading ······························································································ 147
9.4 Writing ······························································································· 149
9.5 Role Play ···························································································· 151
9.6 Language Focus ···················································································· 152
9.7 Vocabulary ·························································································· 153
Unit 10 Complaints and Claims ·········································································· 157
10.1 Lead-in ····························································································· 157
10.2 Speaking ··························································································· 158
10.3 Reading ···························································································· 161
10.4 Writing ····························································································· 163
10.5 Role Play ··························································································· 166
10.6 Language Focus ·················································································· 167
10.7 Vocabulary ························································································· 169
Unit 11 Packing and Shipping ············································································ 174
11.1 Lead-in ····························································································· 174
11.2 Speaking ··························································································· 175
11.3 Reading ···························································································· 178
11.4 Writing ····························································································· 180
11.5 Role Play ··························································································· 183
11.6 Language Focus ··················································································· 184
11.7 Vocabulary ························································································· 186
Unit 12 Marketing and Sales·············································································· 194
12.1 Lead-in ····························································································· 194
12.2 Speaking ··························································································· 195
12.3 Reading ···························································································· 198
12.4 Writing ····························································································· 200
12.5 Role Play ··························································································· 203
12.6 Language Focus ·················································································· 204
12.7 Vocabulary ························································································· 206
References ······························ 212
Unit 1 Applying for a Job····················································································· 1
1.1 Lead-in ································································································· 1
1.2 Speaking ································································································ 2
1.3 Reading ································································································· 5
1.4 Writing ·································································································· 8
1.5 Role Play ····························································································· 12
1.6 Language Focus ····················································································· 13
1.7 Vocabulary ··························································································· 16
Unit 2 Business Calls ························································································ 20
2.1 Lead-in ······························································································· 20
2.2 Speaking ······························································································ 21
2.3 Reading ······························································································· 24
2.4 Writing ································································································ 26
2.5 Role Play ····························································································· 30
2.6 Language Focus ····················································································· 30
2.7 Vocabulary ··························································································· 32
Unit 3 Business Conference ················································································ 36
3.1 Lead-in ······························································································· 36
3.2 Speaking ······························································································ 37
3.3 Reading ······························································································· 40
3.4 Writing ································································································ 42
3.5 Role Play ····························································································· 47
3.6 Language Focus ····················································································· 47
3.7 Vocabulary ··························································································· 51
Unit 4 Business Presentation ··············································································· 56
4.1 Lead-in ······························································································· 56
4.2 Speaking ······························································································ 57
4.3 Reading ······························································································· 60
4.4 Writing ································································································ 63
4.5 Role Play ····························································································· 65
4.6 Language Focus ····················································································· 66
4.7 Vocabulary ··························································································· 67
Unit 5 Building Business Relationships ·································································· 73
5.1 Lead-in ······························································································· 73
5.2 Speaking ······························································································ 74
5.3 Reading ······························································································· 77
5.4 Writing ································································································ 80
5.5 Role Play ····························································································· 83
5.6 Language Focus ····················································································· 83
5.7 Vocabulary ··························································································· 85
Unit 6 Business Trip ························································································· 89
6.1 Lead-in ······························································································· 89
6.2 Speaking ······························································································ 90
6.3 Reading ······························································································· 93
6.4 Writing ································································································ 95
6.5 Role Play ····························································································· 98
6.6 Language Focus ····················································································· 98
6.7 Vocabulary ·························································································· 101
Unit 7 Enquiries and Offers··············································································· 106
7.1 Lead-in ······························································································ 106
7.2 Speaking ····························································································· 107
7.3 Reading ······························································································ 109
7.4 Writing ······························································································· 112
7.5 Role Play ···························································································· 116
7.6 Language Focus ···················································································· 116
7.7 Vocabulary ·························································································· 118
Contents
Unit 8 Terms of Payment ·················································································· 122
8.1 Lead-in ······························································································ 122
8.2 Speaking ····························································································· 123
8.3 Reading ······························································································ 126
8.4 Writing ······························································································· 129
8.5 Role Play ···························································································· 133
8.6 Language Focus ···················································································· 134
8.7 Vocabulary ·························································································· 136
Unit 9 Business Negotiation ··············································································· 141
9.1 Lead-in ······························································································ 141
9.2 Speaking ····························································································· 143
9.3 Reading ······························································································ 147
9.4 Writing ······························································································· 149
9.5 Role Play ···························································································· 151
9.6 Language Focus ···················································································· 152
9.7 Vocabulary ·························································································· 153
Unit 10 Complaints and Claims ·········································································· 157
10.1 Lead-in ····························································································· 157
10.2 Speaking ··························································································· 158
10.3 Reading ···························································································· 161
10.4 Writing ····························································································· 163
10.5 Role Play ··························································································· 166
10.6 Language Focus ·················································································· 167
10.7 Vocabulary ························································································· 169
Unit 11 Packing and Shipping ············································································ 174
11.1 Lead-in ····························································································· 174
11.2 Speaking ··························································································· 175
11.3 Reading ···························································································· 178
11.4 Writing ····························································································· 180
11.5 Role Play ··························································································· 183
11.6 Language Focus ··················································································· 184
11.7 Vocabulary ························································································· 186
Unit 12 Marketing and Sales·············································································· 194
12.1 Lead-in ····························································································· 194
12.2 Speaking ··························································································· 195
12.3 Reading ···························································································· 198
12.4 Writing ····························································································· 200
12.5 Role Play ··························································································· 203
12.6 Language Focus ·················································································· 204
12.7 Vocabulary ························································································· 206
References ······························ 212
