目 录__eol__第1 章 电商运营概述__eol__第一节 电商运营基本原理 .......................................................................................................... 2__eol__一、电商运营的概念 ............................................................................................................. 2__eol__二、电商运营的核心工作 ..................................................................................................... 2__eol__三、电商运营的模式 ............................................................................................................. 3__eol__第二节 电商运营的公式 .............................................................................................................. 5__eol__一、电商运营的基本公式 ..................................................................................................... 5__eol__二、电商运营的一般公式 ..................................................................................................... 7__eol__第三节 电商运营岗位 .................................................................................................................. 8__eol__一、电子商务就业与创业形势 ............................................................................................. 8__eol__二、岗位工作与团队配合 ..................................................................................................... 8__eol__三、基本岗位配置 ................................................................................................................. 8__eol__四、其他岗位配置 ................................................................................................................. 9__eol__第四节 电商运营的思维 ............................................................................................................ 10__eol__一、用户思维 ....................................................................................................................... 10__eol__二、产品思维 ....................................................................................................................... 10__eol__三、私域流量思维 ............................................................................................................... 11__eol__四、数据化思维 ................................................................................................................... 12__eol__五、流程化思维 ................................................................................................................... 13__eol__课后习题 ...................................................................................................................................... 13__eol__第2 章 网上开店基础__eol__第一节 网上开店 ........................................................................................................................ 17__eol__一、网上经营的合法性 ....................................................................................................... 17__eol__二、网上开店流程 ............................................................................................................... 21__eol__第二节 商品发布 ........................................................................................................................ 25__eol__一、淘宝商品标题制作 ....................................................................................................... 25__eol__二、淘宝店铺运费模板设置 ............................................................................................... 32__eol__三、淘宝商品发布流程 ....................................................................................................... 34__eol__第三节 网店日常事务管理 ........................................................................................................ 38__eol__一、宝贝管理 ....................................................................................................................... 38__eol__二、交易管理 ....................................................................................................................... 40__eol__项目实训 ...................................................................................................................................... 42__eol__一、实训目标 ......................................