商务英语函电（微课版） / 高等院校互联网+新形态教材·经管系列（二维码版），广西教育厅首批在线开放课程，中国大学MOOC平台SPOC课程配套教材
￥46.00定价
作者： 赵凤玉，黄兴运，李一枝等
出版时间：2024-09
出版社：清华大学出版社
- 清华大学出版社
- 9787302672357
- 1-1
- 541645
- 45254312-7
- 2024-09
- 国际贸易、国际商务
- 本科
作者简介
内容简介
随着全球贸易的蓬勃发展与国际商务活动的日渐频繁，商务信函写作愈显其重要性，《商务英语函电（微课版）》正是基于此背景编撰。全书共11个单元，包含商务英语函电写作基础知识及外贸业务流程信函写作，主要涵盖建立贸易关系、询盘、发盘、还盘、订单及确认、包装、支付、运输、保险、索赔及理赔等贸易磋商过程的真实案例、专业背景知识、写作技巧、函件样信、主要词汇及句型、练习等。《商务英语函电（微课版）》是中国大学MOOC平台SPOC课程《商务英语函电》配套教材，配有系列教学视频、PPT课件、练习参考答案等，内容按“案例分析→专业背景知识→函电写作技巧→样信分析→重点术语、词汇、句型汇总→课后练习”的顺序编排，具有鲜明的综合性、应用性、实践性与跨学科性的专业化与职业化特征。本教材适合商务英语、国际贸易、跨境电子商务等专业，以及英语专业商务、经贸方向本、专科学生使用，也可供外经贸从业者及相关工作人员使用。
目录
Contents
Unit 1 Structure and Layout of Business English Correspondence 1
1.1 Introduction 1
1.2 The Structure of Business Letters 2
1.2.1 The Seven Principle Parts 2
1.2.2 The Optional Parts 6
1.3 The Layout of Business Letters 9
1.3.1 The Styles of Business Letters 9
1.3.2 Envelopes Addressing 14
Useful Words & Expressions 16
Exercises 17
Unit 2 Writing Principles 21
2.1 Introduction 21
2.2 The Principles of Business Letter Writing 22
2.2.1 The Principle of Consideration 22
2.2.2 The Principle of Courtesy 24
2.2.3 The Principle of Conciseness 26
2.2.4 The Principle of Clarity 28
2.2.5 The Principle of Concreteness 30
2.2.6 The Principle of Correctness 31
2.2.7 The Principle of Completeness 31
Useful Words & Expressions 32
Exercises 33
Unit 3 Establishing Business Relations 35
3.1 Background Knowledge 35
3.1.1 Case Study 35
3.1.2 Relevant Information 36
3.1.3 Writing Skills 37
3.2 Sample Letters and Basic Writing Structure Analysis 38
3.2.1 Basic Writing Structures of Seeking New Clients Letters 38
3.2.2 Basic Writing Structures of Letters About Establishing Business Relations 39
3.2.3 Basic Writing Structures of Letters About Credit Inquiry 40
Useful Words & Expressions 44
Exercises 48
Unit 4 Inquiries and Replies 53
4.1 Background Knowledge 53
4.1.1 Case Study 53
4.1.2 Relevant Information 54
4.1.3 Writing Skills 55
4.2 Sample Letters and Basic Writing Structure Analysis 56
4.2.1 Basic Writing Structures of Inquiry Letters 56
4.2.2 Basic Writing Structures of Favorable Replies to Inquiry Letters 58
4.2.3 Basic Writing Structures of Unfavorable Replies to Inquiry Letters 60
Useful Words & Expressions 62
Exercises 66
Unit 5 Offers and Counter-offers 71
5.1 Background Knowledge 71
5.1.1 Case Study 71
5.1.2 Relevant Information 72
5.1.3 Writing Skills 73
5.2 Sample Letters and Basic Writing Structure Analysis 74
5.2.1 Basic Writing Structures of Offer Letters 74
5.2.2 Basic Writing Structures of Counter-offer Letters 76
5.2.3 Basic Writing Structures of Replies to Counter-offer Letters 78
Useful Words & Expressions 79
Exercises 81
Unit 6 Orders and Acknowledgements 85
6.1 Background Knowledge 85
6.1.1 Case Study 85
6.1.2 Relevant Information 86
6.1.3 Writing Skills 87
6.2 Sample Letters and Basic Writing Structure Analysis 88
6.2.1 Basic Writing Structures of Order Letters 88
6.2.2 Basic Writing Structures of Replies to Order Letters 90
Useful Words & Expressions 93
Exercises 96
Unit 7 Packing 101
7.1 Background Knowledge 101
7.1.1 Case Study 101
7.1.2 Relevant Information 102
7.1.3 Writing Skills 104
7.2 Sample Letters and Basic Writing Structure Analysis 105
7.2.1 Basic Writing Structures of Letters Concerning Packing Proposal 105
7.2.2 Basic Writing Structures of Letters Concerning Packing Instructions 106
7.2.3 Basic Writing Structures of Letters Informing the Details of Packing 107
7.2.4 Basic Writing Structures of Letters for Improving Future Packing 108
Useful Words & Expressions 110
Exercises 114
Unit 8 Payment 119
8.1 Background Knowledge 119
8.1.1 Case Study 119
8.1.2 Relevant Information 120
8.1.3 Writing Skills 122
8.2 Sample Letters and Basic Writing Structure Analysis 124
8.2.1 Basic Writing Structures of Letters Concerning Terms of Payment Proposal 124
8.2.2 Basic Writing Structures of Letters Urging Establishment of L/C 126
8.2.3 Basic Writing Structures of Letters Notifying the Establishment of L/C 127
8.2.4 Basic Writing Structures of L/C Amendment Letters 128
Useful Words & Expressions 129
Exercises 133
Unit 9 Shipment 139
9.1 Background Knowledge 139
9.1.1 Case Study 139
9.1.2 Relevant Information 140
9.1.3 Writing Skills 141
9.2 Sample Letters and Basic Writing Structure Analysis 143
9.2.1 Basic Writing Structures of Letters Concerning Sending Shipping Instructions 143
9.2.2 Basic Writing Structures of Letters Concerning Urging an Early Shipment 144
9.2.3 Basic Writing Structures of Reply Letters to Urging an Early Shipment 145
9.2.4 Basic Writing Structures of Letters Concerning Shipping Advice 147
Useful Words & Expressions 149
Exercises 154
Unit 10 Insurance 159
10.1 Background Knowledge 159
10.1.1 Case Study 159
10.1.2 Relevant Information 160
10.1.3 Writing Skills 162
10.2 Sample Letters and Basic Writing Structure Analysis 163
10.2.1 Basic Writing Structures of Letters Concerning the Coverage 163
10.2.2 Basic Writing Structures of Letters Concerning Excessive Insurance Coverage 164
10.2.3 Basic Writing Structures of Letters Concerning Asking the Seller to Cover Insurance 165
10.2.4 Basic Writing Structures of Letters Concerning Insurance Clause 167
Useful Words & Expressions 169
Exercises 173
Unit 11 Complaints and Adjustments 179
11.1 Background Knowledge 179
11.1.1 Case Study 179
11.1.2 Relevant Information 180
11.1.3 Writing Skills 181
11.2 Sample Letters and Basic Writing Structure Analysis 182
11.2.1 Basic Writing Structures of Letters Concerning Complaints or Claims 182
11.2.2 Basic Writing Structures of Letters Concerning Dealing with Complaints or Claims 184
Useful Words & Expressions 185
Exercises 190
Bibliography 195
Unit 1 Structure and Layout of Business English Correspondence 1
1.1 Introduction 1
1.2 The Structure of Business Letters 2
1.2.1 The Seven Principle Parts 2
1.2.2 The Optional Parts 6
1.3 The Layout of Business Letters 9
1.3.1 The Styles of Business Letters 9
1.3.2 Envelopes Addressing 14
Useful Words & Expressions 16
Exercises 17
Unit 2 Writing Principles 21
2.1 Introduction 21
2.2 The Principles of Business Letter Writing 22
2.2.1 The Principle of Consideration 22
2.2.2 The Principle of Courtesy 24
2.2.3 The Principle of Conciseness 26
2.2.4 The Principle of Clarity 28
2.2.5 The Principle of Concreteness 30
2.2.6 The Principle of Correctness 31
2.2.7 The Principle of Completeness 31
Useful Words & Expressions 32
Exercises 33
Unit 3 Establishing Business Relations 35
3.1 Background Knowledge 35
3.1.1 Case Study 35
3.1.2 Relevant Information 36
3.1.3 Writing Skills 37
3.2 Sample Letters and Basic Writing Structure Analysis 38
3.2.1 Basic Writing Structures of Seeking New Clients Letters 38
3.2.2 Basic Writing Structures of Letters About Establishing Business Relations 39
3.2.3 Basic Writing Structures of Letters About Credit Inquiry 40
Useful Words & Expressions 44
Exercises 48
Unit 4 Inquiries and Replies 53
4.1 Background Knowledge 53
4.1.1 Case Study 53
4.1.2 Relevant Information 54
4.1.3 Writing Skills 55
4.2 Sample Letters and Basic Writing Structure Analysis 56
4.2.1 Basic Writing Structures of Inquiry Letters 56
4.2.2 Basic Writing Structures of Favorable Replies to Inquiry Letters 58
4.2.3 Basic Writing Structures of Unfavorable Replies to Inquiry Letters 60
Useful Words & Expressions 62
Exercises 66
Unit 5 Offers and Counter-offers 71
5.1 Background Knowledge 71
5.1.1 Case Study 71
5.1.2 Relevant Information 72
5.1.3 Writing Skills 73
5.2 Sample Letters and Basic Writing Structure Analysis 74
5.2.1 Basic Writing Structures of Offer Letters 74
5.2.2 Basic Writing Structures of Counter-offer Letters 76
5.2.3 Basic Writing Structures of Replies to Counter-offer Letters 78
Useful Words & Expressions 79
Exercises 81
Unit 6 Orders and Acknowledgements 85
6.1 Background Knowledge 85
6.1.1 Case Study 85
6.1.2 Relevant Information 86
6.1.3 Writing Skills 87
6.2 Sample Letters and Basic Writing Structure Analysis 88
6.2.1 Basic Writing Structures of Order Letters 88
6.2.2 Basic Writing Structures of Replies to Order Letters 90
Useful Words & Expressions 93
Exercises 96
Unit 7 Packing 101
7.1 Background Knowledge 101
7.1.1 Case Study 101
7.1.2 Relevant Information 102
7.1.3 Writing Skills 104
7.2 Sample Letters and Basic Writing Structure Analysis 105
7.2.1 Basic Writing Structures of Letters Concerning Packing Proposal 105
7.2.2 Basic Writing Structures of Letters Concerning Packing Instructions 106
7.2.3 Basic Writing Structures of Letters Informing the Details of Packing 107
7.2.4 Basic Writing Structures of Letters for Improving Future Packing 108
Useful Words & Expressions 110
Exercises 114
Unit 8 Payment 119
8.1 Background Knowledge 119
8.1.1 Case Study 119
8.1.2 Relevant Information 120
8.1.3 Writing Skills 122
8.2 Sample Letters and Basic Writing Structure Analysis 124
8.2.1 Basic Writing Structures of Letters Concerning Terms of Payment Proposal 124
8.2.2 Basic Writing Structures of Letters Urging Establishment of L/C 126
8.2.3 Basic Writing Structures of Letters Notifying the Establishment of L/C 127
8.2.4 Basic Writing Structures of L/C Amendment Letters 128
Useful Words & Expressions 129
Exercises 133
Unit 9 Shipment 139
9.1 Background Knowledge 139
9.1.1 Case Study 139
9.1.2 Relevant Information 140
9.1.3 Writing Skills 141
9.2 Sample Letters and Basic Writing Structure Analysis 143
9.2.1 Basic Writing Structures of Letters Concerning Sending Shipping Instructions 143
9.2.2 Basic Writing Structures of Letters Concerning Urging an Early Shipment 144
9.2.3 Basic Writing Structures of Reply Letters to Urging an Early Shipment 145
9.2.4 Basic Writing Structures of Letters Concerning Shipping Advice 147
Useful Words & Expressions 149
Exercises 154
Unit 10 Insurance 159
10.1 Background Knowledge 159
10.1.1 Case Study 159
10.1.2 Relevant Information 160
10.1.3 Writing Skills 162
10.2 Sample Letters and Basic Writing Structure Analysis 163
10.2.1 Basic Writing Structures of Letters Concerning the Coverage 163
10.2.2 Basic Writing Structures of Letters Concerning Excessive Insurance Coverage 164
10.2.3 Basic Writing Structures of Letters Concerning Asking the Seller to Cover Insurance 165
10.2.4 Basic Writing Structures of Letters Concerning Insurance Clause 167
Useful Words & Expressions 169
Exercises 173
Unit 11 Complaints and Adjustments 179
11.1 Background Knowledge 179
11.1.1 Case Study 179
11.1.2 Relevant Information 180
11.1.3 Writing Skills 181
11.2 Sample Letters and Basic Writing Structure Analysis 182
11.2.1 Basic Writing Structures of Letters Concerning Complaints or Claims 182
11.2.2 Basic Writing Structures of Letters Concerning Dealing with Complaints or Claims 184
Useful Words & Expressions 185
Exercises 190
Bibliography 195
