项目一 跨境电商数据分析概述···································································001 __eol__任务一 认识跨境电商···········································································003 __eol__任务二 认识跨境电商数据分析·······························································008 __eol__项目二 跨境电商数据采集、清洗及处理·······················································012 __eol__任务一 跨境电商数据采集·····································································014 __eol__任务二 跨境电商数据清洗·····································································024 __eol__任务三 跨境电商数据处理·····································································032 __eol__项目三 跨境电商数据化选品 ······································································040 __eol__任务一 认识跨境电商选品·····································································042 __eol__任务二 跨境电商站内数据化选品····························································047 __eol__任务三 跨境电商站外数据化选品····························································090 __eol__项目四 跨境电商市场数据分析···································································101 __eol__任务一 跨境电商市场基础数据分析·························································104 __eol__任务二 跨境电商市场竞争数据分析·························································110 __eol__项目五 跨境电商客户数据分析···································································121 __eol__任务一 跨境电商客户画像·····································································124 __eol__任务二 跨境电商客户来源数据分析·························································132 __eol__任务三 跨境电商客户价值数据分析·························································142 __eol__任务四 跨境电商客户消费数据分析·························································148 __eol__项目六 跨境电商运营数据分析···································································154 __eol__任务一 跨境电商店铺数据分析·······························································157 __eol__任务二 跨境电商供应链数据分析····························································172__eol__项目七 跨境电商数据诊断与复盘································································180 __eol__任务一 认识跨境电商数据诊断·······························································182 __eol__任务二 跨境电商数据诊断与复盘案例解析················································186 __eol__项目八 跨境电商数据可视化 ······································································193 __eol__任务一 跨境电商数据可视化认知····························································196 __eol__任务二 跨境电商数据可视化图表····························································200 __eol__参考文献 ··································································································219